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By learning to use the three key
elements of PowerPoint – text,
picture, and shape – you can
create high-quality infographics.
Throughout this template, you’ll
learn a number of ways to use
these three elements to create
your graphics.
While there are three essential
elements, there are four essential
tools that you will be using to
design your infographics: fill,
line, effects, styles. These four
elements will help build your
color scheme, shape style, and
font styles.
Fill
Effects
Line
Style
The fill of an object or text will
determine the primary color of
that object or text. For example,
the fill of this box is dark purple.
The line of an object will
determine the color of the outline
surrounding an object. The line of
this box is dotted yellow. You can
use the line of an object to make it
stand out among colored
backgrounds or give it a border.
The shape styles give you the
option to choose from a number of
pre-designed colors, lines, and
effects that can be applied to your
graphics. This can be used for
objects, lines, and text.
The effects will give you the
ability to add some design
elements to your graphics. You
can work with a variety of features
that include shadows, bevels,
outer glows, and 3D effects.
The Essential
PowerPoint Tools & Elements
How to Create
INFOGRAPHICS
In PowerPoint
Infographics are a powerful tool that companies and marketers can use to
capture the attention of their target audiences. In fact, according to
AnsonAlex, publishers who use infographics grow an average of 12% more
in traffic than those who don’t. Infographics allow you to present what
would normally be hard-to-digest information, in a way that readers can
enjoy and understand. The problem lies in finding the time and resources
to do so.
That’s why we’ve created ten fully customizable templates that will give you
the inspiration and foundation you need to build your own infographics
right in PowerPoint. But first, let’s dive into some tools you can use to
customize these templates.
About These Templates
Saving Your Infographic
Once your infographic is ready, you’ll need to save the PowerPoint
slide as an image. Simply go to File  Save As and select PNG
(Portable Network Graphics). Saving the slide in PNG is an important
aspect of your final product. The PNG format is the only file type that
will give your infographics the high quality they need for publishing.

The Hipster
Use this text box to write a brief
introduction for your infographic. What’s
the topic? Where’d you get the data?
50%
Here’s another
space for a stat!
101
Here’s another
space for a stat!
42x
Here’s another
space for a stat!
$5k
Here’s another
space for a stat!
Use this text box to provide a nugget of
new information or to describe the data
shown above (or below).
A Totally Hip Infographic
12x
Highlight a stat in
this circle!
145
Highlight a stat in
this circle!
47
Highlight a stat in
this circle!
8x
Highlight a stat in
this circle!
Double-click on the column chart below to
edit the style. Right click > “Edit Data” to
update the values. Use the banners on the
right for labeling.
Example 1
Example 2
Example 3
Example 4
Use this space to write a short conclusion for
your infographic and/or to provide a call-to-action.
Your logo here:

SO MUCH TO SAY
WRITE A SECTION HEADER HERE
Your logo here:

THE
FLOWCHART
Should you do this thing?
Yes
No
How about this one?
Are you sure?
Yes No Yes No
THE
FLOWCHART
YES!
DO THAT
THING!
Meh,
maybe
not.
Do you want to
do that thing?
Yes No
Cool. Glad
we’re on the
same page.
You don’t
want to do
anything, huh?
Your logo here:

Facts About
TREES
Did you know?
94% of people
in the US wish they could live
in a tree house.
Sharing is caring.
86% of trees
like to share with their
friends.
Trees are cool. People are cool. Here are some
fake stats about trees and people.
Stand tall.
The tallest tree
in the world is
one million feet tall. This stat
is definitely not real. Don’t get
your hopes up.
Use this space to write a short conclusion for your infographic and/or
to provide a call-to-action, like “Go visit hubspot.com to learn more!”
Reduce, reuse, recycle.
24 Billion newspapers
are printed every year in the US.
This stat might be real.
You can help. Here’s how:
This is my home.
80% of birds
need a tree to live in.
Your logo here:

The Timeline
Here’s an infographic template for showcasing the history or evolution
of a particular topic. Simply update the years in the circles below,
replace the dummy text, and customize the images to suit your style.
2006
2007
2008
2009
2010
2011
2012
2013
2014
2015
This is placeholder text.
Write something
interesting here!
Placeholder
Write something
interesting here!
Placeholder
Write something
interesting here!
Placeholder
Write something
interesting here!
Placeholder
Write something
interesting here!
Placeholder
Write something
interesting here!
Placeholder
Write something
interesting here!
Placeholder
Write something
interesting here!
Placeholder
$
Write something
interesting here!
Placeholder
Write something
interesting here!
Placeholder
Your logo here:

THE DATA GEEK
Here’s the perfect infographic template for highlighting data!
Double-click on the charts and graphs below to edit the style.
Right click and choose “Edit Data” to update the values.
This pie chart is great for displaying percentages / parts of a whole.
Use the line graph below to compare values over time.
Like pie charts, these doughnut charts are great for showing parts of a whole.
Use the bar chart below to compare values.
Use this text box to give
some more context
about the data you’re
displaying. How is it
helping to drive home
your main point(s)? Is
there anything confusing
that needs to be
explained in more
detail?
Use this text box to give
some more context
about the data you’re
displaying. How is it
helping to drive home
your main point(s)? Is
there anything confusing
that needs to be
explained in more
detail?
Your logo here:

COMPARING TWO
SIDES OF THE
SAME COIN
When creating an infographic for comparing
data, one of the easiest design tips is to
simply split your infographic in half. Use two
distinct colors and give each set of data its
own side on the page.
You can do this by choosing one color for
each side, and then use the basic shapes to
create two parts to your infographic. As you
can see, we’re using blue and red with white
as the general font color.
2
DIFFERENT
FONTS
1 1
FOR
HEADERS
FOR
TEXT 50 50
GROUP YOUR SHAPES
When creating custom graphics
from an assortment of shapes, it
can help to “group” those shapes
when you need to resize or move
them around your infographic.
You can do this by right clicking the
object above, navigate to
“Grouping,” and click “Ungroup” to
break this object into its individual
shapes. To regroup it, just highlight
all the pieces, right click, and
choose “Group” from the menu.
Hold the Shift key to select more
than one element at a time.
SHAPES THAT LOOK LIKE GRAPHS
BAR GRAPHICS CAN BE EASILY MADE
Learn to use a variety of shapes
to create interesting graphs,
charts, and other visualizations
to show off your data points.
31
Each of these icons was created from
individual shapes and lines offered by
PowerPoint. Using a combination of basic
shapes, rectangles, and lines, we were able
to create some commonly used icons for
infographics.
You should start by choosing a base color.
We used white as the base color of our
icons and blue or red to create the details.
Don’t forget to hold the Shift key when
selecting multiple pieces of one icon. Once
you’ve selected each element of the icon,
you should “group” it so that you can more
easily move and scale the object.
The icons seen here are not limited to any
particular color scheme, size, or shape.
Experiment with your own company colors
and style to find what works for you.
Try sticking to a few main
colors for your infographics.
This will give your designs a
professional feel that looks
vibrant but not too busy.
The goal of this infographic is
to illustrate two distinctly
different sides and compare
them visually for the viewers.
Breaking your data into two
sides will do the job well.
Your logo here:

The Image-Heavy
INFOGRAPHIC
Use this space to write a short conclusion for your
infographic and/or to provide a call-to-action, like “To
download these stock photos for free, click this link:
http://offers.hubspot.com/free-holiday-stock-photos”
VS
CLOSE-UP OR FAR AWAY?
The left image performed X% better than the right image.
VS
LAPTOP OR MOBILE PHONE?
The right image performed X% better than the left image.
VS
ONE OR TWO?
The right image performed X% better than the left image.
VS
SHARK OR ROCKET?
The left image performed X% better than the right image.
Your logo here:

CONVEYING
STATISTICS
There are times when we have a staggering amount of information that we can’t
present with an image-heavy infographic. These times call for styles of design
that focus more on the fonts and how they can give your infographic a professional
look without the clutter of too many images.
INFORMATION
70
SQUIRRELS
PREFE
R
PEANUT
BUTTER
OVER
JELLY
TIME
68
YEARS
UNTIL
PUPPIE
S
TAKE OVER
THE
WORL
D
PEOPLE
9 OUT OF 10
MARKETER
S
WILL SHARE
THIS
STATEMENTS
INBOUND
MARKETERS
ARE RESPONSIBLE
FOR FINDING LIFE ON
MARS
USE YOUR
COLORS
ALTERNATE THE COLOR
OF YOUR TEXT TO
EMPHASIZE
CERTAIN DATA
MIX AND MATCH
SHAPES
OVE
R
100
SHAPES
CAN BE USED TO CREATE
GRAPHICS
TIMELINES
2012 2013 2014 2015
VIDEOS
OF
CATS
GRAPHS
10
9
8
7
6
5
4
3
2
1
2012 2013 2014 2015
ATTENTION SPAN OF
PEOPLE
RANDOM THOUGHTS
YOU CAN’T
CATCH APPLES BY
THROWING ORANGES
400
BILLION STARS
IN THE MILKY WAY
You’ll notice that this infographic was created entirely from basic shapes
and alternating font sizes. By focusing your design on two simple aspects,
you can accomplish an intricate outcome. For an infographic of this
style, I would suggest using no more than three colors and stick
to one font to make things simpler.
DON’T LEAVE
TOO
MUCH
WHITE SPACE
An important thing to remember when designing an infographic is to keep
your use of white space to a minimum. Although white space can be
useful, too much will spread your data too far apart and break the flow
of your infographic. When you’ve finished designing your graphic,
take a few minutes to adjust and move your elements around to
find that perfect level of spacing.
Your logo here:

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_Start_Here_10_Infographic_Templates.ppt

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