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Pawsome.co.in Complete Pet Care Destination

1. Business Overview : What Pawsome offers
2. Pet Care Overview : Market Potential & TG
3. Projection : Industry Forecast, Pawsome
Revenue Structure & Future Requirements
Index

1. Business Overview : What Pawsome Offers
2. Pet Care Overview : Market Potential & TG
3. Projection : Industry Forecast, Pawsome
Revenue Structure & Future Requirements
Index

Specialist Store
(Pet Stores/ Vet Clinics)
• High Loyalty
• Personal And Expert
Customer Interaction
• Varied Range Of
Stocks/Products,
{Preferred Channel Of
Sales Industry Wise}
• Limited Reach in terms
of service
• Customer needs to visit
to check new products
Modern Trade Outlet
Limited Range Of
Stock/Products
No Personal/Expert to
Customer Interaction
Only Product Oriented
Becomes part of the
household purchase
E-retail
• High Span Of Service &
Delivery
• Convenience of doing
the purchase from
anywhere any time
• Varied Range Of
Stocks/Products
• Non Personalized
Interaction
• Information At Your
Finger Tips
E Commerce for Pet Care?

+
E-retail for
everything Pet
Food, Accessories,
Grooming Products,
Health Products
across all category of
pets.
Platform to connect
Pet Parents
Animal Behavioral
Expert, Trainers,
Vets, Fosters, Spas
Salon n more

9th Oct 2014
• Zysk E-Commerce Pvt Ltd
Incorporated
3rd Dec 2014
• Office Set up
8th Jan 2015
• Site development
• Brand Tie-ups
• Social Media initiated
31st March 2015
• www.pawsome.co.in goes
live
Journey So Far

 We cover Pet’s across all categories
 Pet Assist - database for service pertaining to pet needs (Vet’s,
Trainer’s, Animal Behavior Expert & many more)
 Community - we intend to congregate NGO’s & Animal welfare groups
at one location
 Blog - we share helpful information & tips for all Pet Parents
 Social Media (FaceBook, Twitter & G+) - we share daily pointers to keep
the pet happy n healthy.
 We have ‘Pet Parent’ Profile system, which will helps us track
customers better.
Pawsome & Its features

 We cover Pet’s across all categories

 Pet Assist - database for pet service
 Pawsome Blog – Tips on Pet Care & Also
Content Marketing.
 Special – Unique Products, Service or Initiatives

Current Marketing Strategy
 All communication is via FaceBook,Twitter,G+, Instagram &
Emailer’s.
 True to our claim, we’ve targeted pet-specific owners/pet parents with
pet care content which is relevant, topical & consumable.
 Pet Parent Blogs – Pawsome Parenting Tails
 Adoption Blogs – Pawsome Adoption
 We’ve partnered with World For All & have actively collaborated with
them on a successful Pet Adoptathon in Mumbai.
 We are currently working on a more larger collaboration which gets more
visibility

Communication Data
 FaceBook
 Started on 21st Jan 2015
 Current Fan Base – 2240 +
 Total Inorganic Reach – 11125
 Total Organic Reach – 1162
 No of Campaigns done – Site Promotion – 1, Product Promotion - 6
 Emailer’s.
 Started on 21st April 2015
 Subscriber Base – 600 + (People who have registered other than FaceBook)
 No of Campaigns done – 20
 Average opening rate – 10
 Average click rate - 5

Warehousing
Gives control over
product range, product
quantity,
More control
Helps better logistic
chain & ensure timely
delivery
More Satisfied
customers
This module cost
intensive
Listing
Secondary
functionality to the site
& supports to add
traffic.
Aids better & faster
market penetration.
Secondary source of
revenue post reaching
critical mass.
Business Model

2014
• Sales of
Pet
Care -
Rs.1.8
billion
2019
• Forecast
Sales of Pet
Care -
Rs.2.7
billion.
Market Potential

Market Insight
Pet Care are a market is divided into
 Dogs
 Cats
 Birds
 Fish
 Small Mammals,
 Reptile
Following slides will give us snapshot of what this market looks like

Active Sales Channels
Pet Care are products sold across
• Grocery Retail outlet
 Modern Grocery
 Hyper/Super Markets
• Non Grocery Retail outlet
 Pet Stores
• Non Store Retail outlet
 Internet Retailing (Gaining steady “Traction & Growth”)
• Non Retail Outlet
 Veterinary Clinics
Moving ahead we shall see some number for these above categories

Distribution by Format 2009 - 2014

Forecast Sale of Pet Care 2014-2019

Pawsome also focuses on
Forecast Sale of Other Pet Care 2014-2019

Substantial growth potential
 Market Size of 34 Cr by 2019
No other dedicated E-commerce
Focusing on 50 L + population as of 2014
Unorganized segment of Pet Industry
 Stand alone & Isolated stores with geographic limitation
Lower logistic cost as product package size under 3Kg.
High margins (50% ^)in comparison to Cat n Dog products.
Lack of competitors focus.
Other Pet Industry - Highlights

For faster & aggressive rate of climb to be the leading Pet Care Destination we need
to have these in our arsenal, which are categorized under these
 Digital & Technology
 Advertising
 Robust site & upgrades
 On-Ground
 Multi-city presence
 Tie-Ups
 Product & Services
 Better & more range of products
 Drop step & customer centric services
What do we need

Elaborating further, let take a look at each of them.
 Digital & Technology
 Advertising
 SEO - for better visibility
 Ad Retargeting – to drive more traffic to the site
 Social Media + Emailer’s – More aggressive campaign with higher
spends
 Robust site & upgrades
 Interface with latest technological builds
 Better server n system integrations
 Mobile App version of the site
What do we need

 On-Ground
Research has shown that, inaccessibility, lack of quality service & long due dates,
have created a need in the market that is as of yet addressed
Currently the base of operation is in Mumbai with logistic capability across the country, this has
limitation both cost & timeline wise
 Multi-city presence – this would help solve the above problem
 Nodal hubs depending on the regional potential for better distribution
 Tie-Ups
 With Pet services - better market penetration & making us 1stop solution.
 Product & Services
 Better & more range of products
 Drop step & customer centric services
 Visiting Vet’s
 Vet Chat & many more
What do we need

Primary Revenue Source
• Product Sales across pet segment (Multi Brand)
• Food
• Accessories
• Toys
• Pet Insurance
Secondary Revenue Source
• Listing of Services & Service Provider
• Vets,
• Trainer,
• Animal Expert,
• Spas n Salon & many more.
• Advertising on site.
Revenue Source

Projections
FY 2015-16 FY 2016-17 FY 2017-18 FY 2018-19 FY 2019-20
REVENUES Estimated Product Sales Rs. 12,30,000 Rs. 45,30,000 Rs. 92,70,000 Rs. 1,54,50,000 Rs. 2,30,70,000.00
VET Services - Rs. 16,306 Rs. 42,928 Rs. 73,341 Rs. 1,21,979.40
SPA Services - Rs. 47,558 Rs. 1,25,207 Rs. 2,13,911 Rs. 3,55,773.25
PET Training - Rs. 16,306 Rs. 42,928 Rs. 73,341 Rs. 1,21,979.40
VET Chat - - Rs. 80,960 Rs. 3,23,838 Rs. 3,23,838.00
Ads on WEB - - Rs. 1,50,000 Rs. 6,00,000 Rs. 6,00,000.00
Acq. Of Stores - - - Rs. 2,71,800 Rs. 13,84,200.00
Total Revenue Rs. 12,30,000 Rs. 46,10,170 Rs. 97,12,024 Rs. 1,70,06,231 Rs. 2,59,77,770.04
EXPENSES Total Estimated Expenses Rs. 9,84,000 Rs. 36,24,000 Rs. 74,16,000 Rs. 1,23,60,000 Rs. 1,84,56,000.00
Net Profit Rs. 2,46,000 Rs. 9,86,170 Rs. 22,96,024 Rs. 46,46,231 Rs. 75,21,770.04
ROI 20.00% 21.77% 24.77% 30.07% 32.60%

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Pawsome.co.in Complete Pet Care Destination

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