際際滷

際際滷Share a Scribd company logo

Using Influence

Download as PPTX, PDF
Holland-Mark
Holland-Mark

際際滷s from Mikes presentation at the MassTLC Breakfast Seminar: Finding, Ranking and Tracking the Online Influencers Important to Your Business.

1 of 16
Download to read offline
Using Influence MASSTLC PANEL | JANUARY 31, 2012 息2012 HOLLAND-MARK. ALL RIGHTS RESERVED. 1
What Clients Ask Can you build us a blog? 息2012 HOLLAND-MARK. ALL RIGHTS RESERVED. 2
What Clients Should Ask Can you build us a blog audience? 息2012 HOLLAND-MARK. ALL RIGHTS RESERVED. 3
promise of social media SCALABLE INTIMACY more intimate relationships than are possible through traditional media, at sufficient scale to impact the enterprise. 息2012 HOLLAND-MARK. ALL RIGHTS RESERVED. 4
enabler is worthwhile content 1. decide who youre talking to. 2. listen to learn how you can help them. 3. deliver content that does so. 4. build a relationship over time. 5. ask for what you want. 息2012 HOLLAND-MARK. ALL RIGHTS RESERVED. 5
content strategy what target what you what serves prospects need to your want deliver interests 息2011 息2012 HOLLAND-MARK. ALL RIGHTS RESERVED. 6
essential functions activation distribution and conversion engagement outreach and participation creation original content development curation culling third-party content listening monitor the conversation 息2012 HOLLAND-MARK. ALL RIGHTS RESERVED. 7
Client Case Study: Vedant 息2012 HOLLAND-MARK. ALL RIGHTS RESERVED. 8
every web site or island hub 息2012 HOLLAND-MARK. ALL RIGHTS RESERVED.
input keywords 息2012 HOLLAND-MARK. ALL RIGHTS RESERVED. 10
top 25 influencers 息2012 HOLLAND-MARK. ALL RIGHTS RESERVED. 11
influencers are dispersed 息2012 HOLLAND-MARK. ALL RIGHTS RESERVED. 12
opportunity in relevance 息2012 HOLLAND-MARK. ALL RIGHTS RESERVED. 13
Vedant Listening Station 息2012 HOLLAND-MARK. ALL RIGHTS RESERVED. 14
essential functions activation distribution and conversion engagement outreach and participation creation original content development curation culling third-party content listening monitor the conversation 息2012 HOLLAND-MARK. ALL RIGHTS RESERVED. 15
thank you. @miketrap 息2012 HOLLAND-MARK. ALL RIGHTS RESERVED.

More Related Content

Using Influence

  • 1. Using Influence MASSTLC PANEL | JANUARY 31, 2012 息2012 HOLLAND-MARK. ALL RIGHTS RESERVED. 1
  • 2. What Clients Ask Can you build us a blog? 息2012 HOLLAND-MARK. ALL RIGHTS RESERVED. 2
  • 3. What Clients Should Ask Can you build us a blog audience? 息2012 HOLLAND-MARK. ALL RIGHTS RESERVED. 3
  • 4. promise of social media SCALABLE INTIMACY more intimate relationships than are possible through traditional media, at sufficient scale to impact the enterprise. 息2012 HOLLAND-MARK. ALL RIGHTS RESERVED. 4
  • 5. enabler is worthwhile content 1. decide who youre talking to. 2. listen to learn how you can help them. 3. deliver content that does so. 4. build a relationship over time. 5. ask for what you want. 息2012 HOLLAND-MARK. ALL RIGHTS RESERVED. 5
  • 6. content strategy what target what you what serves prospects need to your want deliver interests 息2011 息2012 HOLLAND-MARK. ALL RIGHTS RESERVED. 6
  • 7. essential functions activation distribution and conversion engagement outreach and participation creation original content development curation culling third-party content listening monitor the conversation 息2012 HOLLAND-MARK. ALL RIGHTS RESERVED. 7
  • 8. Client Case Study: Vedant 息2012 HOLLAND-MARK. ALL RIGHTS RESERVED. 8
  • 9. every web site or island hub 息2012 HOLLAND-MARK. ALL RIGHTS RESERVED.
  • 10. input keywords 息2012 HOLLAND-MARK. ALL RIGHTS RESERVED. 10
  • 11. top 25 influencers 息2012 HOLLAND-MARK. ALL RIGHTS RESERVED. 11
  • 12. influencers are dispersed 息2012 HOLLAND-MARK. ALL RIGHTS RESERVED. 12
  • 13. opportunity in relevance 息2012 HOLLAND-MARK. ALL RIGHTS RESERVED. 13
  • 14. Vedant Listening Station 息2012 HOLLAND-MARK. ALL RIGHTS RESERVED. 14
  • 15. essential functions activation distribution and conversion engagement outreach and participation creation original content development curation culling third-party content listening monitor the conversation 息2012 HOLLAND-MARK. ALL RIGHTS RESERVED. 15
  • 16. thank you. @miketrap 息2012 HOLLAND-MARK. ALL RIGHTS RESERVED.