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Personal Information
Organization / Workplace
Greater New York City Area United States
Occupation
Strategic marketing insights and consulting professional
Industry
Advertising / Marketing / PR
About
I'm a creative, skilled strategic marketing insights professional and, generally, all around good egg. Here's more on who I am and what I do: * Team leader in developing unified and provocative future-facing perspectives on consumers and the marketplace, collected from a range of insight sources (quant/qual/secondary) * Moderate focus groups, ethnographies, IDIs and workshops to capture and deliver insights * Guide and inspire innovation, business strategy and marketing action by framing and applying consumer trends to business issues * Expert in global trends and macro-forces of change and translating them into innovation platforms and marketing inspiration * Experienced in culti...
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