Estee lauder executive summary
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Est¨¦e Lauder is a leading manufacturer and marketer of skin care, makeup, fragrance and hair care products sold under numerous brand names in over 150 countries. It has research centers located in the United States, Europe, Japan, Canada, and China, as well as manufacturing centers globally. Facing competitive pressures, Est¨¦e Lauder developed a leadership strategy and program focused on self-leadership, team leadership, and leading others to retain market share and talent, with 60% of participants successfully changing behaviors.
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Estee lauder executive summary
- 1. https://www.esteelauder.com/ ¡°Bringing the best to everyone we touch.¡± Research and Development Centers ? Melville, New York ? Blaine, Minnesota ? Oevel, Belgium ? Colombes, France ? Tokyo, Japan ? Ontario, Canada ? Shanghai, China Manufacturing Centers ? United States ? Belgium ? Switzerland ? United Kingdom ? Canada ? France EXECUTIVE SUMMARY Against a backdrop of aggressive market competition and a challenging economic climate, Estee Lauder designed a global strategy to retain market share and maintain market leadership in its prestige cosmetics brands. Leadership was identified as a key driver of this strategy ¨C an enabler of innovation and attraction and retention of talent. To start with, Estee Lauder developed a leadership strategy, a leadership competency framework for three leadership levels, and leadership success profiles. Following this, Estee Lauder launched a program for its executives (managing directors and direct reports). The company developed a bespoke leadership program, ¡°E3¡±, for the other layers of leadership, which focused on leading one¡¯s self, leading a team and leading others. The leadership program has been highly impactful for participants, 60 percent of whom were successful in changing their behavior and operating a higher level. AT A GLANCE The Est¨¦e Lauder Companies Inc. is one of the world¡¯s leading manufacturers and marketers of quality skin care, makeup, fragrance and hair care products. The company¡¯s products are sold in approximately 150 countries and territories under brand names including: Est¨¦e Lauder, Aramis, Clinique, Lab Series, Origins, Tommy Hilfiger, M¡¤A¡¤C, La Mer, Bobbi Brown, Donna Karan New York, DKNY, Aveda, Jo Malone London, Bumble and bumble, Michael Kors, Darphin Paris, TOM FORD BEAUTY, Smashbox, Ermenegildo Zegna, AERIN, Le Labo, Editions de Parfums Fr¨¦d¨¦ric Malle, GLAMGLOW, KILIAN PARIS, BECCA, Too Faced and Dr. Jart+, and the DECIEM family of brands, including The Ordinary and NIOD. VISION LEADERSHIP William P. Lauder is Executive Chairman and Fabrizio Freda is President and Chief Executive Officer. GLOBAL HEADQUARTERS Est¨¦e Lauder Companies International, Inc. 767 5th Avenue New York, NY 10153 Tel: 212-572-4200 Fax: 212-527-3764 KEY DATES ? 1946 Est¨¦e Lauder launches the Company with 4 products ? 1960 Global expansion begins with the first overseas accounts ? 1989 The Company reaches $1B in sales ? 1995 Initial public offering on NYSE ? 2014 The Company reaches $10B in sales