This document provides an overview of Greenpeace's tuna sustainability campaign and markets work. Some key points:
- Greenpeace ranks retailers based on their tuna sustainability policies to drive competition and improvements in sourcing sustainable products.
- Through markets campaigns in several countries including the UK, Australia, and others, Greenpeace has achieved commitments from major retailers to source only pole-and-line caught or FAD-free tuna by 2016.
- Greenpeace is now focusing on fresh tuna markets in Japan and sustainability improvements in handline and longline fisheries, while advocating for sustainable management of yellowfin stocks globally.
- Looking ahead, Greenpeace plans to promote transforming tuna fisheries
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Greenpeace presentation coastal tuna forum jakarta2013.v2 english
1. Increasing the Market Demand for
Sustainable and Equitable Tuna
Mark Dia
Regional Oceans Campaign Manager
Greenpeace Southeast Asia
2. In this presentation
Overview of
Greenpeace
Our tuna campaign
Our markets work
globally
Focus on tuna
Key achievements and
future trends
Recommendations
3. Overview of Greenpeace in
Indonesia
Established in 2006
Work on Forest, Climate &
Energy , Toxics
Oceans in 2013
50,000 Supporters
4. Greenpeace campaign on tuna
sustainability
A priority in our global oceans campaign
Focus in the Pacific and Indian oceans
Engagement with key developed fishing powers
and key coastal states
Policy development and capacity building
Markets work for sustainable and equitable
options and to change corporate behavior
5. Greenpeace markets work
Focus on retailers and their sustainability policy
Ranking of retailers based on this policy, leads to
competition and relatively rapid improvements
Has led to a large demand for sustainable,
traceable seafood products word-wide
Not just environmental but also social criteria,
hence not a trade barrier but an opportunity for
coastal states/fisheries
6. Markets work tuna focus
Started in 2008 with a
sustainability ranking of the UK
tuna brands
2nd biggest market in the world
Global Retailers: Tesco, Asda
7. Markets work tuna focus
KEY DEMANDS
Drop the use of FADs in purse seine
Prefer pole and line, handline and
troll caught tuna
Stop sourcing from depleted stocks
Ensure legality and traceability
(beyond dolphin safe)
8. Tuna markets work going global
Several rankings now in UK,
Italy, Australia, Austria,
Netherlands, Canada,
Also tuna focus in US and NZ
New tuna focus in markets
work in Japan, Spain and
France as of 2013
Other East Asia markets
coming up including LL brands
and sashimi
9. Promotion of pole and line
Have focused messaging on pole
and line as the best option for
markets on canned tuna since 2008
Launched a report in 2008
Pre-order petition to encourage
(re)development of this industry
70000 tins pre-ordered in 2009
Aim a reduction in industrial purse
seine fishing and replacement by
P&L
10. Key achievements
Entire UK and Australia tinned
tuna markets will be FAD free
PS or pole and line/hand line
by 2016
11. UK now world leaders in sustainable tinned tuna
commitments
12. UK now world leaders in sustainable tinned tuna
commitments
13. Commitments
Tesco 100% P&L 2012
Co-op 100% P&L 2013
Morrisons 100% FAD-free/P&L 2013
Asda 100% FAD-free/P&L 2014
Princes 100% FAD-free/P&L 2014
John West 100% FAD-free/P&L 2016
FAD-caught tinned tuna unacceptable in UK market
14. Key achievements
Entire UK and Australia tinned
tuna markets will be FAD free
PS or pole and line/hand line
by 2016
Many other markets making
major commitments NZ, Italy,
US, Canada
Expect more sweeping
commitments from especially
north American markets and
the retailers there.
15. Focus on fresh tuna and yellowfin
Increased focus on Japan/fresh tuna (and
negative impacts of long line fishing)
Will need COC and sustainability
improvements in the handline/longline
sectors also
Needs careful development as
sustainability issues with YF stocks on every
ocean and requires policy work by
governments to ensure RFMOs manage
species sustainably and implement
nationally
16. Other next steps planned
Launching a report on
transforming tuna fisheries
Highlight case studies on
government policies to
support domestic industry
Business model proposal for
P&L industry
Working on investors version
and getting feedback on the
model
17. Coastal state solidarity & policy
change
Looking at industry
transformation across the
region - Indian Ocean,
Pacific and South East Asia
Joining forces for policy
reform on fishing
overcapacity, MCS and
setting sustainable fishing
limits and allocation.
18. Greenpeace seeks a substantial transformation
from fisheries production dominated by large-
scale, capital-intensive, socially and
economically unjust and environmentally
destructive methods to smaller scale,
community-based, labour-intensive fisheries
using ecologically responsible, selective
fishing technology and environmentally sound
practices.
Greenpeace principles for low-impact
ecologically-responsible fisheries