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Increasing the Market Demand for
Sustainable and Equitable Tuna
Mark Dia
Regional Oceans Campaign Manager
Greenpeace Southeast Asia
In this presentation
 Overview of
Greenpeace
 Our tuna campaign
 Our markets work
globally
 Focus on tuna
 Key achievements and
future trends
 Recommendations
Overview of Greenpeace in
Indonesia
 Established in 2006
 Work on Forest, Climate &
Energy , Toxics
 Oceans in 2013
 50,000 Supporters
Greenpeace campaign on tuna
sustainability
 A priority in our global oceans campaign
 Focus in the Pacific and Indian oceans
 Engagement with key developed fishing powers
and key coastal states
 Policy development and capacity building
 Markets work for sustainable and equitable
options and to change corporate behavior
Greenpeace markets work
 Focus on retailers and their sustainability policy
 Ranking of retailers based on this policy, leads to
competition and relatively rapid improvements
 Has led to a large demand for sustainable,
traceable seafood products word-wide
 Not just environmental but also social criteria,
hence not a trade barrier but an opportunity for
coastal states/fisheries
Markets work tuna focus
 Started in 2008 with a
sustainability ranking of the UK
tuna brands
 2nd biggest market in the world
 Global Retailers: Tesco, Asda
Markets work tuna focus
 KEY DEMANDS
 Drop the use of FADs in purse seine
 Prefer pole and line, handline and
troll caught tuna
 Stop sourcing from depleted stocks
 Ensure legality and traceability
(beyond dolphin safe)
Tuna markets work going global
 Several rankings now in UK,
Italy, Australia, Austria,
Netherlands, Canada,
 Also tuna focus in US and NZ
 New tuna focus in markets
work in Japan, Spain and
France as of 2013
 Other East Asia markets
coming up including LL brands
and sashimi
Promotion of pole and line
 Have focused messaging on pole
and line as the best option for
markets on canned tuna since 2008
 Launched a report in 2008
 Pre-order petition to encourage
(re)development of this industry
 70000 tins pre-ordered in 2009
 Aim a reduction in industrial purse
seine fishing and replacement by
P&L
Key achievements
 Entire UK and Australia tinned
tuna markets will be FAD free
PS or pole and line/hand line
by 2016
UK now world leaders in sustainable tinned tuna
commitments
UK now world leaders in sustainable tinned tuna
commitments
Commitments
 Tesco 100% P&L 2012
 Co-op 100% P&L 2013
 Morrisons  100% FAD-free/P&L 2013
 Asda 100% FAD-free/P&L 2014
 Princes 100% FAD-free/P&L 2014
 John West 100% FAD-free/P&L 2016
FAD-caught tinned tuna unacceptable in UK market
Key achievements
 Entire UK and Australia tinned
tuna markets will be FAD free
PS or pole and line/hand line
by 2016
 Many other markets making
major commitments NZ, Italy,
US, Canada
 Expect more sweeping
commitments from especially
north American markets and
the retailers there.
Focus on fresh tuna and yellowfin
 Increased focus on Japan/fresh tuna (and
negative impacts of long line fishing)
 Will need COC and sustainability
improvements in the handline/longline
sectors also
 Needs careful development as
sustainability issues with YF stocks on every
ocean and requires policy work by
governments to ensure RFMOs manage
species sustainably and implement
nationally
Other next steps planned
 Launching a report on
transforming tuna fisheries
 Highlight case studies on
government policies to
support domestic industry
 Business model proposal for
P&L industry
 Working on investors version
and getting feedback on the
model
Coastal state solidarity & policy
change
 Looking at industry
transformation across the
region - Indian Ocean,
Pacific and South East Asia
 Joining forces for policy
reform on fishing
overcapacity, MCS and
setting sustainable fishing
limits and allocation.
Greenpeace seeks a substantial transformation
from fisheries production dominated by large-
scale, capital-intensive, socially and
economically unjust and environmentally
destructive methods to smaller scale,
community-based, labour-intensive fisheries
using ecologically responsible, selective
fishing technology and environmentally sound
practices.
Greenpeace principles for low-impact
ecologically-responsible fisheries
Terima Kasih
Thank You
Salamat Po

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  • 1. Increasing the Market Demand for Sustainable and Equitable Tuna Mark Dia Regional Oceans Campaign Manager Greenpeace Southeast Asia
  • 2. In this presentation Overview of Greenpeace Our tuna campaign Our markets work globally Focus on tuna Key achievements and future trends Recommendations
  • 3. Overview of Greenpeace in Indonesia Established in 2006 Work on Forest, Climate & Energy , Toxics Oceans in 2013 50,000 Supporters
  • 4. Greenpeace campaign on tuna sustainability A priority in our global oceans campaign Focus in the Pacific and Indian oceans Engagement with key developed fishing powers and key coastal states Policy development and capacity building Markets work for sustainable and equitable options and to change corporate behavior
  • 5. Greenpeace markets work Focus on retailers and their sustainability policy Ranking of retailers based on this policy, leads to competition and relatively rapid improvements Has led to a large demand for sustainable, traceable seafood products word-wide Not just environmental but also social criteria, hence not a trade barrier but an opportunity for coastal states/fisheries
  • 6. Markets work tuna focus Started in 2008 with a sustainability ranking of the UK tuna brands 2nd biggest market in the world Global Retailers: Tesco, Asda
  • 7. Markets work tuna focus KEY DEMANDS Drop the use of FADs in purse seine Prefer pole and line, handline and troll caught tuna Stop sourcing from depleted stocks Ensure legality and traceability (beyond dolphin safe)
  • 8. Tuna markets work going global Several rankings now in UK, Italy, Australia, Austria, Netherlands, Canada, Also tuna focus in US and NZ New tuna focus in markets work in Japan, Spain and France as of 2013 Other East Asia markets coming up including LL brands and sashimi
  • 9. Promotion of pole and line Have focused messaging on pole and line as the best option for markets on canned tuna since 2008 Launched a report in 2008 Pre-order petition to encourage (re)development of this industry 70000 tins pre-ordered in 2009 Aim a reduction in industrial purse seine fishing and replacement by P&L
  • 10. Key achievements Entire UK and Australia tinned tuna markets will be FAD free PS or pole and line/hand line by 2016
  • 11. UK now world leaders in sustainable tinned tuna commitments
  • 12. UK now world leaders in sustainable tinned tuna commitments
  • 13. Commitments Tesco 100% P&L 2012 Co-op 100% P&L 2013 Morrisons 100% FAD-free/P&L 2013 Asda 100% FAD-free/P&L 2014 Princes 100% FAD-free/P&L 2014 John West 100% FAD-free/P&L 2016 FAD-caught tinned tuna unacceptable in UK market
  • 14. Key achievements Entire UK and Australia tinned tuna markets will be FAD free PS or pole and line/hand line by 2016 Many other markets making major commitments NZ, Italy, US, Canada Expect more sweeping commitments from especially north American markets and the retailers there.
  • 15. Focus on fresh tuna and yellowfin Increased focus on Japan/fresh tuna (and negative impacts of long line fishing) Will need COC and sustainability improvements in the handline/longline sectors also Needs careful development as sustainability issues with YF stocks on every ocean and requires policy work by governments to ensure RFMOs manage species sustainably and implement nationally
  • 16. Other next steps planned Launching a report on transforming tuna fisheries Highlight case studies on government policies to support domestic industry Business model proposal for P&L industry Working on investors version and getting feedback on the model
  • 17. Coastal state solidarity & policy change Looking at industry transformation across the region - Indian Ocean, Pacific and South East Asia Joining forces for policy reform on fishing overcapacity, MCS and setting sustainable fishing limits and allocation.
  • 18. Greenpeace seeks a substantial transformation from fisheries production dominated by large- scale, capital-intensive, socially and economically unjust and environmentally destructive methods to smaller scale, community-based, labour-intensive fisheries using ecologically responsible, selective fishing technology and environmentally sound practices. Greenpeace principles for low-impact ecologically-responsible fisheries