Mobile marketing 101
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This document provides an introduction to mobile marketing, including key statistics about the growth of mobile usage and an overview of common mobile marketing tools and strategies. It outlines a five-step planning process for integrating mobile goals into business strategy and connecting with audiences. Resources for further learning are also listed.
Mobile marketing 101
- 1. Mobile Marketing 101 Intro to Mobile Marketing Tools & Strategies
- 5. Smartphone usage in the bathroom
- 6. By 2013 50% of web traffic will come through mobile devices Source: IDC Report
- 9. 488 Facebook Mobile Users (over 50%) million
- 10. Mobile email overtakes webmail.... Next month (June 2012) Source: Return Path
- 17. Tools: QR Codes/Mobile Sites
- 18. Tools: Mobile Display Networks http://www.flickr.com/photos/fidelman/5282509966/
- 19. Tools: SMS
- 20. Tools: MMS
- 21. Five Step Mobile Planning Process 1 Integrate your mobile goals into the business strategy 2 Develop your mobile destination - site and/or app. 3 Connect your destination to your audience - promotion. 4 Review metrics via analytics or performance metrics. 5 Rinse & repeat - move quickly.
- 22. Learn More at... 1 mobilemarketingwatch.com 2 mobilecommercedaily.com 3 Mobile Marketing SmartBrief 4 #mobile on Twitter
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