BRIEF: Identitatea vizual a Constanei - Oraul 樽mbriat cu mareaIQads
油
Documentul detaliaz strategia de revitalizare a identitii vizuale a municipiului Constana, evideniind punctele forte precum accesibilitatea la activiti recreative i potenialul de inovaie. n ciuda poziiei sale atractive ca destinaie turistic, Constana se confrunt cu provocri 樽n ceea ce privete experiena turistic i diversitatea ofertei. Astfel, se urmrete crearea unui logo i slogan care s reflecte unicitatea i multiculturalitatea oraului, promov但ndu-l ca o destinaie captivant pe tot parcursul anului.
Un sondaj realizat 樽n Rom但nia a evaluat preferinele pentru turul II al alegerilor prezideniale din 2024, analiz但nd diverse aspecte, inclusiv poziionarea fa de UE, NATO i rzboiul din Ucraina. Rezultatele au artat c majoritatea rom但nilor consider c Rusia este agresorul 樽n conflictul ucrainean i c muli dintre ei nu simt c pot avea viaa dorit 樽n ar, cu 39% intenion但nd s emigreze. De asemenea, susinerea pentru candidai este influenat de percepia asupra propunerilor lor i a direciei 樽n care consider c se va 樽ndrepta Rom但nia dup alegeri.
Toortitzi is a brand that promotes honesty and authenticity in a culture saturated with pretense and political correctness, utilizing natural ingredients for their snacks. The brand's manifesto emphasizes the importance of humor and candidness, challenging conventional influencer culture and the obsession with perfection. Their mascot, Manole the elephant, symbolizes the brand's commitment to frankness and serves as a reminder to embrace genuine experiences without fear of judgment.
Buzzstore is a marketing agency that specializes in word-of-mouth (WOM) and microinfluencer campaigns. They have a platform of over 60,000 members in Romania and Bulgaria, ranging from regular consumers to nano and microinfluencers. Buzzstore has completed over 200 projects for 70+ companies, involving over 12,000 members testing and sharing products. Their services help brands with objectives like awareness, trial, engagement, and sales through WOM campaigns, sampling boxes, reviews, and social media management.
This document summarizes the winners of the ADC*RO 2023 awards in Romania. It lists the top creative campaigns, agencies, and individuals as decided by an awards jury. Key winners included Jam Session Agency for most creative agency of the year, ING for most creative brand of the year, and Paula Ionescu from McCann for copywriter of the year. Numerous campaigns from brands like KFC, Carrefour, and Superbet were also recognized with bronze, silver, and gold awards for creativity.
Brand Finance este o firm de evaluare a brandurilor, fondat 樽n 1996, care cuantific valoarea financiar a peste 5.000 de branduri anual i public aproximativ 100 de rapoarte pe an. Organizaia colaboreaz cu diverse instituii pentru a dezvolta standarde internaionale 樽n evaluarea brandurilor i ofer servicii de consultan variate. Raportul anual 'Brand Finance Romania 50' detaliaz cele mai valoroase branduri din Rom但nia, evideniind importana monitorizrii performanei brandurilor pentru maximizarea profiturilor.
The document discusses how while circumstances change, certain principles of advertising remain constant. It notes how Herman Hupfeld wrote the famous song "As Time Goes By" with the line "The fundamental things apply / As times goes by". The document then lists numerous principles of advertising and human behavior that have remained the same, such as people still wanting to be entertained by advertising and brands needing to stand out to gain fame. It argues that despite changes on the surface, the underlying principles of what makes advertising effective do not change.
Documentul exploreaz impactul tehnologiei i inovaiei asupra societii, subliniind rolul Samsung ca lider 樽n domeniu. Se analizeaz diferenele i similitudinile dintre generaia Y i generaia Z, evideniind modul 樽n care tehnologia a influenat comportamentele i preferinele acestora. n plus, se discut despre cum generaia Z utilizeaz platformele digitale pentru accesul la informaie i dezvoltarea personal, av但nd un stil de via distinct fa de generaiile anterioare.
Documentul ofer un ghid pentru o revenire 樽n siguran la birou 樽n contextul pandemiei COVID-19, subliniind importana unei abordri holistice i multidisciplinare. Se discut despre modificrile spaiului de lucru, necesitatea pstrrii distanei i aplicarea msurilor de sntate i siguran, inclusiv opiuni de lucru remote. Strategiile propuse vizeaz at但t adaptrile pe termen scurt, c但t i cele pe termen lung, pentru a asigura un mediu de lucru eficient i sigur.
Ghidul de prevenie ofer informaii eseniale despre coronavirus (SARS-CoV-2) i msuri de siguran pentru a proteja familia, inclusiv reguli de igien personal i curenie a casei. Este important s se respecte distanarea social, purtarea mtii i splarea frecvent a m但inilor pentru a reduce riscul de infecie. n absena unui vaccin sau medicament eficient, respectarea acestor msuri este crucial pentru sntatea comunitii.
Documentul ofer instruciuni detaliate pentru igienizarea locuinei i reducerea riscului de infecie cu COVID-19, subliniind importana dezinfectrii obiectelor expuse i a suprafeelor frecvent atinse. Se recomand purtarea mtilor i utilizarea mnuilor 樽n timpul cureniei, iar paii pentru igienizarea casei includ splarea m但inilor i separarea obiectelor aduse de afar. Existena unor soluii de dezinfectare specifice i sfaturi pentru gestionarea produselor de cumprat sunt, de asemenea, evideniate pentru a asigura un mediu mai sigur.
Studiul analizeaz temerile rom但nilor 樽n timpul epidemiei de COVID-19, evideniind frica de infectare, pierderea veniturilor i accesul la hran. Rezultatele arat c 64% dintre respondeni se tem de infectare, iar 67% consider necesar izolarea social. Metodologia a implicat interviuri telefonice cu 1007 respondeni 樽ntre 25 martie i 3 aprilie 2020.
This document outlines how various brands have reacted to the coronavirus pandemic in 6 sections: 1) Switching business models to produce medical supplies, 2) Delivering social distancing messages through advertising, 3) Offering free products and services, 4) Making donations to medical organizations, 5) Removing potentially harmful advertising campaigns, and 6) Adapting communications to recognize the current situation. Examples provided include car companies producing ventilators, fast food chains altering signs to promote spacing, media companies providing free content, and retailers changing ads to encourage safety and staying home.
Covid 19 Observations, implications and possible actions - RomaniaIQads
油
This document from Dentsu provides observations and recommendations for brands regarding marketing, media, and communications during the COVID-19 pandemic. It notes changes in consumer behavior like increased online shopping and digital media consumption. It recommends shifting investments to e-commerce and digital platforms, maintaining branding activities, and communicating empathy, safety measures, and offers of assistance rather than sales messages. Brands should consider free shipping, subscriptions or services to help people safely stay home.
Documentul analizeaz piaa locurilor de munc 樽n Rom但nia pentru anul 2019, evideniind creterea numrului de candidai i a apelaiilor la locurile de munc. Ofertele de munc din domenii precum ride-sharing i livrri la domiciliu au contribuit la evoluia noii ere a muncii, incluz但nd meserii inovative. Raportul concluzioneaz c, dei angajrile au fost mai puin active, cererea i mobilitatea candidailor au crescut semnificativ.
The 2020 Edelman Trust Barometer found that trust in major societal institutions like government, business, NGOs and media remains stagnant, with no institution achieving majority trust. A growing sense of inequity and fears about the future are undermining people's belief that these institutions can effectively address challenges. Eighty-three percent of employees globally fear job loss due to various factors like automation and a lack of training. Over half of respondents feel they are losing respect and dignity in their country. Trust is much higher among the informed public than the mass population, resulting in record trust inequality in many markets.
The document is a survey conducted by Catalyst Solutions between March 15th and April 7th, 2019 that received responses from over 1,400 Romanian students and graduates. The survey aimed to understand preferences and salary expectations for internship, trainee, and graduate programs.
Key findings include:
- The majority of respondents were interested in internship programs, trainee programs, and management trainee programs in the next 12 months.
- Respondents were generally available year-round to start a program and preferred full-time programs.
- Students begin researching programs 1-2 months before their desired start date.
The survey provided insights into Romanian students' and graduates' views on various career development programs.
The document provides an overview of Chilli Ideas, a promotional merchandise and corporate gifts company. Some key points:
- Chilli Ideas offers over 100,000 products including promotional merchandise, corporate gifts, seasonal items, and customized products. They provide packaging, fulfillment, storage, and reporting services.
- The company focuses on understanding client needs and brand image to propose effective marketing campaign solutions. They research past campaigns and ensure products are high quality and useful.
- Chilli Ideas has been in business for 12 years and has implemented various standards like ISO 9001, ISO 14001, ISO 27001, and BSCI to ensure trusted, sustainable operations. They have a track record of meeting dead
Infografic OLX Imobiliare "Student roman, caut garsoniera in chirie"IQads
油
Studiul realizat 樽n septembrie 2019 pe 670 de studeni a analizat preferinele acestora 樽n legtur cu locuinele, evideniind c 89% caut apartamente de 樽nchiriat, iar majoritatea prefer cminul pentru costuri reduse i mai puine responsabiliti. Cei mai muli studeni aloc sume variate pentru chirie i 樽ntreinere, iar criteriile importante pentru alegerea cartierului includ accesibilitatea transportului i preul. Principalul tip de locuin cutat sunt garsonierele, iar majoritatea studenilor prefer s 樽mpart locuina cu colegi.
Infografic: Perceptia romanilor despre un viitor verdeIQads
油
Un studiu realizat 樽n mai 2019 pe 1368 de rom但ni din medii urbane arat c 96,78% dintre respondeni au o atitudine responsabil fa de mediu, identific但nd poluarea ca o problem major. Majoritatea rom但nilor recicleaz, 樽i diminueaz consumul de ap i energie, i sunt influenai de familie i prieteni 樽n adoptarea practicilor sustenabile. 86,4% dintre respondeni sunt dispui s 樽i schimbe obiceiurile de consum pentru a reduce impactul asupra mediului.
Documentul descrie serviciile de 樽nchiriere a unui food truck denumit 'Dec但t o Dub', disponibil pentru diverse evenimente 樽n Rom但nia, precum festivaluri i evenimente corporate. Acesta ofer dotri interioare i exterioare adaptabile, precum tejghea din inox sau lemn, i este 樽n proces de restaurare pentru o nou duba verde. Preul pentru 樽nchirierea unei dube este de 250 EUR pe zi, excluz但nd transportul.
Anul 2017 a fost marcat de o intensificare a comunicrii online a politicienilor din Rom但nia, 樽n special prin Facebook, 樽n contextul unei instabiliti politice i a protestelor ample legate de legile justiiei. Politicienii au adaptat mesajele i stilul de comunicare pentru a atrage electoratul t但nr i pentru a aborda subiecte de interes public, demonstr但nd o interaciune crescut cu cetenii. Dei TV-ul a rmas canalul dominant, evoluia rapid a mediului online sugereaz o schimbare 樽n peisajul politic rom但nesc.
Romania este o ar plin de peisaje fascinante, cu o varietate geografic bogat, incluz但nd muni, dealuri i c但mpii. Documentul ofer detalii despre potenialul turistic al regiunilor montane, suger但nd trasee accesibile at但t pentru 樽nceptori, c但t i pentru pasionaii de drumeii. De asemenea, se menioneaz legaiile legendare i biodiversitatea unic a zonelor, promov但nd descoperirea frumuseilor naturale.
The economy in Romania grew more slowly in the first quarter of 2018 compared to the fourth quarter of 2017. GDP growth was 4% year-over-year in Q1 2018, down from 6.7% in Q4 2017. The budget deficit also increased in Q1 2018 to 0.5% of GDP due to higher spending outpacing revenue growth. Inflation is expected to stabilize later in 2018 and end the year around 3.6% as the central bank has raised interest rates three times in 2018 to cool the economy. Lending to households remains strong while corporate lending has slowed with the moderating economy.
Documentul celebreaz 25 de ani de activitate a companiei Daas, fondat de Daniel Mocanu i Alexandru Voicu, care a contribuit semnificativ la dezvoltarea industriei de retail i horeca din Rom但nia. Acetia reflecteaz asupra parcursului lor, menion但nd realizrile importante i impactul pe care l-au avut asupra pieei i consumatorilor. n plus, se discut despre schimbrile economice i sociale din Rom但nia post-1990, subliniind provocrile i oportunitile aprute 樽n acest context.
Framework for a Better Ads Experience ProgramIQads
油
The Coalition for Better Ads will launch a voluntary Better Ads Experience Program to promote adoption of advertising standards and improve the online ad experience. The program will certify companies that comply with standards and accredit technology providers that filter ads based on the standards. It will establish processes for determining non-compliance, resolving disputes, and removing certifications if issues are not addressed. The goal is to have an independent, multi-regional program that evolves over time based on data and market changes.
Burke Homes provides various marketing and communication services including SEO optimization, content creation, social media management, branding strategies, and event planning. They work with clients across industries to build their reputation and online presence through digital and traditional media relationships. The document outlines their service offerings and emphasizes their experience, promptness, and focus on original ideas to effectively implement solutions for each client.
Documentul exploreaz impactul tehnologiei i inovaiei asupra societii, subliniind rolul Samsung ca lider 樽n domeniu. Se analizeaz diferenele i similitudinile dintre generaia Y i generaia Z, evideniind modul 樽n care tehnologia a influenat comportamentele i preferinele acestora. n plus, se discut despre cum generaia Z utilizeaz platformele digitale pentru accesul la informaie i dezvoltarea personal, av但nd un stil de via distinct fa de generaiile anterioare.
Documentul ofer un ghid pentru o revenire 樽n siguran la birou 樽n contextul pandemiei COVID-19, subliniind importana unei abordri holistice i multidisciplinare. Se discut despre modificrile spaiului de lucru, necesitatea pstrrii distanei i aplicarea msurilor de sntate i siguran, inclusiv opiuni de lucru remote. Strategiile propuse vizeaz at但t adaptrile pe termen scurt, c但t i cele pe termen lung, pentru a asigura un mediu de lucru eficient i sigur.
Ghidul de prevenie ofer informaii eseniale despre coronavirus (SARS-CoV-2) i msuri de siguran pentru a proteja familia, inclusiv reguli de igien personal i curenie a casei. Este important s se respecte distanarea social, purtarea mtii i splarea frecvent a m但inilor pentru a reduce riscul de infecie. n absena unui vaccin sau medicament eficient, respectarea acestor msuri este crucial pentru sntatea comunitii.
Documentul ofer instruciuni detaliate pentru igienizarea locuinei i reducerea riscului de infecie cu COVID-19, subliniind importana dezinfectrii obiectelor expuse i a suprafeelor frecvent atinse. Se recomand purtarea mtilor i utilizarea mnuilor 樽n timpul cureniei, iar paii pentru igienizarea casei includ splarea m但inilor i separarea obiectelor aduse de afar. Existena unor soluii de dezinfectare specifice i sfaturi pentru gestionarea produselor de cumprat sunt, de asemenea, evideniate pentru a asigura un mediu mai sigur.
Studiul analizeaz temerile rom但nilor 樽n timpul epidemiei de COVID-19, evideniind frica de infectare, pierderea veniturilor i accesul la hran. Rezultatele arat c 64% dintre respondeni se tem de infectare, iar 67% consider necesar izolarea social. Metodologia a implicat interviuri telefonice cu 1007 respondeni 樽ntre 25 martie i 3 aprilie 2020.
This document outlines how various brands have reacted to the coronavirus pandemic in 6 sections: 1) Switching business models to produce medical supplies, 2) Delivering social distancing messages through advertising, 3) Offering free products and services, 4) Making donations to medical organizations, 5) Removing potentially harmful advertising campaigns, and 6) Adapting communications to recognize the current situation. Examples provided include car companies producing ventilators, fast food chains altering signs to promote spacing, media companies providing free content, and retailers changing ads to encourage safety and staying home.
Covid 19 Observations, implications and possible actions - RomaniaIQads
油
This document from Dentsu provides observations and recommendations for brands regarding marketing, media, and communications during the COVID-19 pandemic. It notes changes in consumer behavior like increased online shopping and digital media consumption. It recommends shifting investments to e-commerce and digital platforms, maintaining branding activities, and communicating empathy, safety measures, and offers of assistance rather than sales messages. Brands should consider free shipping, subscriptions or services to help people safely stay home.
Documentul analizeaz piaa locurilor de munc 樽n Rom但nia pentru anul 2019, evideniind creterea numrului de candidai i a apelaiilor la locurile de munc. Ofertele de munc din domenii precum ride-sharing i livrri la domiciliu au contribuit la evoluia noii ere a muncii, incluz但nd meserii inovative. Raportul concluzioneaz c, dei angajrile au fost mai puin active, cererea i mobilitatea candidailor au crescut semnificativ.
The 2020 Edelman Trust Barometer found that trust in major societal institutions like government, business, NGOs and media remains stagnant, with no institution achieving majority trust. A growing sense of inequity and fears about the future are undermining people's belief that these institutions can effectively address challenges. Eighty-three percent of employees globally fear job loss due to various factors like automation and a lack of training. Over half of respondents feel they are losing respect and dignity in their country. Trust is much higher among the informed public than the mass population, resulting in record trust inequality in many markets.
The document is a survey conducted by Catalyst Solutions between March 15th and April 7th, 2019 that received responses from over 1,400 Romanian students and graduates. The survey aimed to understand preferences and salary expectations for internship, trainee, and graduate programs.
Key findings include:
- The majority of respondents were interested in internship programs, trainee programs, and management trainee programs in the next 12 months.
- Respondents were generally available year-round to start a program and preferred full-time programs.
- Students begin researching programs 1-2 months before their desired start date.
The survey provided insights into Romanian students' and graduates' views on various career development programs.
The document provides an overview of Chilli Ideas, a promotional merchandise and corporate gifts company. Some key points:
- Chilli Ideas offers over 100,000 products including promotional merchandise, corporate gifts, seasonal items, and customized products. They provide packaging, fulfillment, storage, and reporting services.
- The company focuses on understanding client needs and brand image to propose effective marketing campaign solutions. They research past campaigns and ensure products are high quality and useful.
- Chilli Ideas has been in business for 12 years and has implemented various standards like ISO 9001, ISO 14001, ISO 27001, and BSCI to ensure trusted, sustainable operations. They have a track record of meeting dead
Infografic OLX Imobiliare "Student roman, caut garsoniera in chirie"IQads
油
Studiul realizat 樽n septembrie 2019 pe 670 de studeni a analizat preferinele acestora 樽n legtur cu locuinele, evideniind c 89% caut apartamente de 樽nchiriat, iar majoritatea prefer cminul pentru costuri reduse i mai puine responsabiliti. Cei mai muli studeni aloc sume variate pentru chirie i 樽ntreinere, iar criteriile importante pentru alegerea cartierului includ accesibilitatea transportului i preul. Principalul tip de locuin cutat sunt garsonierele, iar majoritatea studenilor prefer s 樽mpart locuina cu colegi.
Infografic: Perceptia romanilor despre un viitor verdeIQads
油
Un studiu realizat 樽n mai 2019 pe 1368 de rom但ni din medii urbane arat c 96,78% dintre respondeni au o atitudine responsabil fa de mediu, identific但nd poluarea ca o problem major. Majoritatea rom但nilor recicleaz, 樽i diminueaz consumul de ap i energie, i sunt influenai de familie i prieteni 樽n adoptarea practicilor sustenabile. 86,4% dintre respondeni sunt dispui s 樽i schimbe obiceiurile de consum pentru a reduce impactul asupra mediului.
Documentul descrie serviciile de 樽nchiriere a unui food truck denumit 'Dec但t o Dub', disponibil pentru diverse evenimente 樽n Rom但nia, precum festivaluri i evenimente corporate. Acesta ofer dotri interioare i exterioare adaptabile, precum tejghea din inox sau lemn, i este 樽n proces de restaurare pentru o nou duba verde. Preul pentru 樽nchirierea unei dube este de 250 EUR pe zi, excluz但nd transportul.
Anul 2017 a fost marcat de o intensificare a comunicrii online a politicienilor din Rom但nia, 樽n special prin Facebook, 樽n contextul unei instabiliti politice i a protestelor ample legate de legile justiiei. Politicienii au adaptat mesajele i stilul de comunicare pentru a atrage electoratul t但nr i pentru a aborda subiecte de interes public, demonstr但nd o interaciune crescut cu cetenii. Dei TV-ul a rmas canalul dominant, evoluia rapid a mediului online sugereaz o schimbare 樽n peisajul politic rom但nesc.
Romania este o ar plin de peisaje fascinante, cu o varietate geografic bogat, incluz但nd muni, dealuri i c但mpii. Documentul ofer detalii despre potenialul turistic al regiunilor montane, suger但nd trasee accesibile at但t pentru 樽nceptori, c但t i pentru pasionaii de drumeii. De asemenea, se menioneaz legaiile legendare i biodiversitatea unic a zonelor, promov但nd descoperirea frumuseilor naturale.
The economy in Romania grew more slowly in the first quarter of 2018 compared to the fourth quarter of 2017. GDP growth was 4% year-over-year in Q1 2018, down from 6.7% in Q4 2017. The budget deficit also increased in Q1 2018 to 0.5% of GDP due to higher spending outpacing revenue growth. Inflation is expected to stabilize later in 2018 and end the year around 3.6% as the central bank has raised interest rates three times in 2018 to cool the economy. Lending to households remains strong while corporate lending has slowed with the moderating economy.
Documentul celebreaz 25 de ani de activitate a companiei Daas, fondat de Daniel Mocanu i Alexandru Voicu, care a contribuit semnificativ la dezvoltarea industriei de retail i horeca din Rom但nia. Acetia reflecteaz asupra parcursului lor, menion但nd realizrile importante i impactul pe care l-au avut asupra pieei i consumatorilor. n plus, se discut despre schimbrile economice i sociale din Rom但nia post-1990, subliniind provocrile i oportunitile aprute 樽n acest context.
Framework for a Better Ads Experience ProgramIQads
油
The Coalition for Better Ads will launch a voluntary Better Ads Experience Program to promote adoption of advertising standards and improve the online ad experience. The program will certify companies that comply with standards and accredit technology providers that filter ads based on the standards. It will establish processes for determining non-compliance, resolving disputes, and removing certifications if issues are not addressed. The goal is to have an independent, multi-regional program that evolves over time based on data and market changes.
Burke Homes provides various marketing and communication services including SEO optimization, content creation, social media management, branding strategies, and event planning. They work with clients across industries to build their reputation and online presence through digital and traditional media relationships. The document outlines their service offerings and emphasizes their experience, promptness, and focus on original ideas to effectively implement solutions for each client.