Imagine your day 鈥� you use a toothbrush as you wash up (product/industrial design); you wait for transport at bus shelters (architectural/information design); you see and interact with advertisements along the way to work (marketing communication); you pick up a soft drink on a hot day (product design), and you see the signage of an office building (way-finding).
Design exists in every aspect of our daily life and good designs can inspire, touch and change lives. For Iain, the choice to be a designer is both a privilege and an obligation.
In his opinion, no design can be created without a clear understanding of client鈥檚 and user's primary needs and the ultimate goal in which the desi...
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