The document discusses how Instagram can be used for both small business and corporate brand building. It provides an overview of key Instagram features like followers, interests, hashtags, likes, and tagging. The document also describes how a small business called Meatballsmama uses Instagram to build community and how larger companies like Taco Bell, American Express, and Intel use Instagram to showcase new products and build their brands. It concludes with a Q&A section.
This document discusses global marketing strategies and trends from a managerial perspective. It covers several topics, including revisiting classical marketing approaches, separating digital marketing myths from realities, and managing for marketing success. Effective marketing requires understanding objectives, markets, messages, media, budgets, and measurement. The document also discusses purposeful positioning by appealing to functional values and emotional connections with customers. It notes the importance of not being constrained by conventional wisdom and innovating without necessarily inventing something new. Global and local marketing strategies must be considered together.
This document discusses global marketing strategies and trends from a managerial perspective. It covers several topics, including revisiting classical marketing approaches, separating digital marketing myths from realities, and managing for marketing success. Effective marketing requires understanding objectives, markets, messages, media, budgets, and measurement. The document also discusses purposeful positioning by appealing to functional values and emotional connections with customers. It notes the importance of not being constrained by conventional wisdom and innovating without necessarily inventing something new. Global and local marketing strategies must be considered together.