Responsibilities include:
- Ensuring all websites and internet properties is technically optimized to attract and engage those visitors that closely match the agreed profile of the target audience
- Creating the necessary technical architecture
- Build systems and protocols internally that ensure all content is optimized across all platforms and user experiences (websites, mobile, social, video, blogs, retail portals etc)
- Help set, and work to, performance indicators for SEO that everyone understands and which complement overall marketing and business objectives
- Promoting both offsite and onsite activities and also the interactions that build ranking, profile and traffic
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