What I'm doing:
1. Counsel Fortune 100 and mid-tier CPG clients to market more effectively to the 21st century consumer (using a mix of TV, social, mobile)
2. Prove the value of "real-time measurement" -- by helping marketers measure digital reach, understand in-flight creative resonance, and the $ ROI of ad spend.
3. Connect the dots to deliver marketing profitability in the midst of changing consumer demand and device proliferation