Inma Rodriguez-Ardura
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Personal Information
Organization / Workplace
Barcelona, Spain
Occupation
Associate Professor of Marketing
Industry
Education
About
Associate Professor of Marketing and Director of the Digital Business Research Group at the Open Univesity of Catalonia (Universitat Oberta de Catalunya). She has been a faculty member of the University of Barcelona, and has served s a visiting professor at the University of Oxford and at Babson College, Boston.
Her current projects focus on entrepreneurial digital marketing, consumer experiences in social e-commerce, and marketing for e-learning.
Tags
imagery
presence
consumer experience
social media
online
internet
consumer behaviour
attitude
student
experience
didactic material
instructor
elearning
continuance
digital marketing
e-retailer
price level
multichannel
consumer
e-pricing
flow
loyalty
interactivity
e-learning
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