2. What You Will Learn
How your brain works
Why it is so difficult to change
The 12 Brain Principles that can empower you
The science behind the methodology
How to use this to improve health, happiness and
productivity
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3. The Twelve Brain Principles
Adaptable
Exercising
Emotional
Resistant
Rational
Social
Reactive
Motivated
Selective
Learning
Believing
Unique
6. #3. Your Rational Brain
Its not just about will power
Rational part of the brain only
Emotional part of the brain makes 10% of the decisions
makes 90% of the decisions
Think differently Use your rational brain to problem
Exert control over the emotional brain solve around challenges
Reframe thoughts
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13. #7. Your Reactive Brain
Environment Matters!
Genes are not your destiny
The environment turns genes
on and off
Remember the Doogie Mice
14. #8. Your Motivated Brain
Motivation is chemical
Everyone is uniquely motivated
Tells our rational cortex Do it
Again!
Make Your Chemistry Work for You
15. Motivational Styles
Goal Fun
Setter Follower
Social Helper-
Connector Giver
Reward Competit
Earner or
Active Achiever
Learner
Structu
Purpose
re
Seeker
Seeker
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16. Financial Incentives: Good or Bad
Extrinsic vs. Intrinsic
Behavioral Economics
Loss vs. gain
Present vs. future
Path of least resistance
We follow the herd
Its All Relative
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17. #11. Your Believing Brain
Work on your goals in
small, achievable steps
Build on your successes
Visualize Your Goals
Focus on what you are
doing right, not wrong
Follow the 80/20 rule
You can do it
18. A New Approach
Apply the latest understanding of brain-behavior
Provide ways to build both skills and self-efficacy
Offer an integrated, comprehensive approach
Personalize to individual motivation styles
Create a winning environment
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Editor's Notes
#6: Brain Building Skills: Change gradually Change within a predictable structure Aim for clarity and transparency People are more comfortable when they know the rules Be involved n the change Avoid dichotomous thinking: 80/20 Rule Use change as an opportunity to grow