Managing research projects conducted for companies operating in different industries (FMCG, consumer durables, finance etc)
Major projects: brand and communication tracking, advertising pre-tests, post-tests
Receiving client briefs and preparing research proposals to address client business issues
Designing research models and questionnaires
Following up the fieldwork and data processing operations
Preparing periodic reports with valuable insights to be presented to the clients
Collaborating with the client鈥檚 marketing and research teams
Providing clients with action recommendations to improve brand equity and communication effectiveness
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