ZS Associates is a global management consulting firm focused on marketing and sales effectiveness. ZS combines deep expertise with rigorous, fact-based analysis to deliver consulting services, business operations, technology solutions and software that help companies improve performance and results.
As a Senior Qualitative Market Researcher, Irene provides qualitative expertise to project teams, directly responsible for methodology, research design, materials creation and refinement, conducting insightful primary market research and delivery of results.
Irene is regarded as a seasoned, thoughtful, insights-focused researcher with drive, openness of mind, and passion for delivering ins...
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