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Paris Area, France France
Occupation
Directeur qualitatif et planning stratégique at M2R (Milgrom Market Research)
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About
A guiding philosophy = research is a mean, not an objective.
It is a mean for knowledge that is being used for decision making, not knowledge per se.
Research requires senior skills able to analyze, synthesize and recommend in an adequate manner.
This is specially true with qualitative research.
As clients, you need senior consultant all the way on your research path.
And this is exactly what I do : adding added value to every step of your research as your piece of research is the most precious thing for me.
With 5 years in strategic planning and 18 years in international qualitative research, I am able to help you choosing the best possible option for your brand, your advertising, your p...
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