Like many other aspects of marketing, public relations has undergone some digitization over the last years. In the new age of PR, effectively managing social media, search engine optimization and other fields of the digital medium have become as important as working mainstream channels. However, at the core, Public Relations is still all about helping companies and organizations build and maintain a positive public profile by working with the press (on-line or off-line), partners and (new and existing) customers.
Besides PR, I’m very passionate about digital media (Web) Content Marketing, Social Media Marketing, Search Engine Optimization (SEO) as well as PPC (pay per click, especially ...