Ivan Ke is the Senior Performance Manager at the Digital Centre of Excellence for Starcom Mediavest Group, which topped the Big Won 2015 rankings and was awarded MediaPost鈥檚 Media Agency of the Year 2015.
Ivan leads the digital operations and specialist performance unit (centre of excellence) in Singapore which specializes in best-in-class multi-platform, multi-channel real-time bidding and buying, by working with various technology partners (DSPs, DMPs, PMDs, Exchanges etc) to deliver the best ROI for clients.
In business, his experience includes: trading desk setup; platform and vendor negotiations; client stakeholder negotiations with senior management, account leadership and mana...
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