Personal Information
Organization / Workplace
State College, Pennsylvania Area United States
Occupation
Market Research Analyst at AccuWeather
Industry
Advertising / Marketing / PR
About
Jia Tracy Shen is a master degree holder in marketing research at Penn State University. She is an intellectually curious, detail-oriented individual with excellent analytic, communication skills. She has proven experience in both qualitative and quantitative sides of market research. Qualitatively, she's done many focus-group, in-depth interviews with senior executives and is fearless to work with high-level people. Quantitatively, she is good at using her statistical knowledge by conducting multivariate analysis(t-test, chi-sqaure test,etc) in SPSS to generate actionable recommendations for management team. Her current research interests include but not limited to digital health, wearab...
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