JM Couture, a California-based fashion, retail, and production company, was founded in 2009 by musician, designer, photographer, and entrepreneur, James Mullin. JM Couture launched in Chicago as a T-shirt and clothing company to support the Jim Mullin music project, "The Light." His hunger for design grew as he produced more fashion shows because fashion was coming to the forefront as album promotion was coming to an end. In 2010, Mullin designed his first collection and decided to photograph everything himself. This was the beginning of his obsession with fashion photography. Producing and owning all of the content was the secret to his success. JM Couture quickly became well known on the
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