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Stockholm, Sweden Sweden

Partner at Brand Manual Sweden

Advertising / Marketing / PR

I'm a Swiss-Swedish-Canadian-Estonian with over 20 years of experience in marketing, advertising and strategic planning. Starting in 2009, after establishing Brand Manual with three partners, I've concentrated on service design, innovation and branding. We work with companies to improve their competitiveness by focusing on their core competencies and helping them understand their underlying competitive advantage. Service design organizes business from the customer's point-of-view. The world has moved on from making things to delivering emotions. Historically, competitive advantage was created through economies-of-scale and mass communication. As the difference in quality has all but disa...