Personal Information
Organization / Workplace
Stockholm, Sweden Sweden
Occupation
Partner at Brand Manual Sweden
Industry
Advertising / Marketing / PR
Website
About
I'm a Swiss-Swedish-Canadian-Estonian with over 20 years of experience in marketing, advertising and strategic planning. Starting in 2009, after establishing Brand Manual with three partners, I've concentrated on service design, innovation and branding. We work with companies to improve their competitiveness by focusing on their core competencies and helping them understand their underlying competitive advantage.
Service design organizes business from the customer's point-of-view. The world has moved on from making things to delivering emotions. Historically, competitive advantage was created through economies-of-scale and mass communication. As the difference in quality has all but disa...
Contact Details
Tags
service design
customer focus
#servicedesign
kano model
customer experience
customer journey
organisationer
verksamhet
kundens perspektiv
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organizing business
value of customer contacts
brand building
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