I’ve been a neurophysiology researcher, an IT manager and a vice-president of sales and marketing. I have inspected factories in Xi’an, negotiated deals in Guadalajara and lectured in Bogotá. I’ve branded companies, products, services and cattle.
I help companies design ways to better serve their customers. I also help companies design ways to better communicate their value to their customers. This always involves technology. Sometimes technology helps. Often technology -or the way it is used- hurts.
I think, speak and write about the relationship between companies, people, technology, and culture.
You can see some examples of my talks at Journey Driven Business Model Design (http://ww...