I'm 'Carioca鈥� born designer, son of a Finnish craftsman, who now lives in S茫o Paulo.
With MBA in Marketing and Creative Leadership, I spent most of my career contributing with Brazilian and global companies to innovate through Human-approach.
Along my professional journey, I have developed the 'Experience Design' area for Whirlpool LATAM (which was later replicated globally) and 'Future Insights' area (also for Whirlpool LATAM), influencing strategic initiatives for the brand's repositioning, new business developments, and digital cultural mindset implementation, also developed the Strategic and Innovation area for Indio da Costa (a major Brazilian design consultancy), supported Sennh...
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