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Measuring the Mobile world
Which is Most Important Device You Use
to Connect to the Internet?
2/15
2013
Mobile
26油%
Desktop
74油%
2015
Mobile
52油%
Desktop
48油%
Jaap Willem van de Plasse
Measuring the Mobile world
5 takeaways and tips to use today
Learn to understand code and the latest
possibilities within the Operating Systems
Google Mobile App Analytics - 2015
Google Mobile App Analytics - 2015
Google Mobile App Analytics - 2015
GA Framework integration
iOS: App Delegate
Android: via Manifest.xml
Installation methods
Data is sent every
2 minutes for iOS
30 minutes Android
5 takeaways and tips to use today
Use Cross Device Tracking but pay attention to Privacy
Google Mobile App Analytics - 2015
Google Mobile App Analytics - 2015
How to deal with User
IDs and Advertiser IDs
Users ID's are implemented with
an UID tag and its the most
personal data youll get apart from
health data.
5 takeaways and tips to use today
Use Advanced segments & Crashviews
Client Data
1st channel for attribution for a certain
client and what is total value of a client
in case of an App crash.
Client Data
1st channel for attribution for a certain
client and what is total value of a client
in case of an App crash.
The date of searching for a route and
the date of actually driving the route
on the bike.
Client Data
1st channel for attribution for a certain
client and what is total value of a client
in case of an App crash.
The date of searching for a route and
the date of actually driving the route
on the bike.
How to deal with
crashes
5 takeaways and tips to use today
Campaign tagging & import
17
Mobile Campaign tagging: How and why
iOS: Device ID macro is the Identifier
for Advertiser, normally on %{idfa})
https://click.google-analytics.com/redirect?
tid=UA-324109-49&url=https%3A%2F%2Fitunes.apple.com%2Fnl
%2Fapp%2Fdrogisterij.net-mobiel
%2Fid506652686&aid=com.drogisterijnet.drogisterijnet&idfa=%
{idfa})&cs=GAUC&cm=link&cn=Presentation
Mobile Campaign tagging: How and why
Android: Add the Google Analytics
receiver for on the
AndroidManifest.XML and add
Referrer= in the tracking
https://play.google.com/store/apps/details?
id=net.drogisterij.bezorgservice&referrer=utm_source%3DGAUC
%26utm_medium%3Dlink%26utm_campaign%3DPresentatie
5 takeaways and tips to use today
Customer lifetime views
Google Mobile App Analytics - 2015
Customer lifetime
In combination with the E-commerce tracking and Goal Tracking for
campaigns. You can divide by channel and campaigns. Tenure is a
great stat for the lifetime of your customers.
5 takeaways and tips to use today
Learn to understand code and the latest
possibilities within the Operating Systems
Customer lifetime views
Campaign tagging & import
Use Advanced segments & Crashviews
Use Cross Device Tracking but pay attention to Privacy
Read and Download the presentation again
on OMCollective.be
Measuring the Mobile world
Ad

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Ad

Google Mobile App Analytics - 2015

  • 2. Which is Most Important Device You Use to Connect to the Internet? 2/15 2013 Mobile 26油% Desktop 74油% 2015 Mobile 52油% Desktop 48油%
  • 3. Jaap Willem van de Plasse Measuring the Mobile world
  • 4. 5 takeaways and tips to use today Learn to understand code and the latest possibilities within the Operating Systems
  • 8. GA Framework integration iOS: App Delegate Android: via Manifest.xml
  • 10. Data is sent every 2 minutes for iOS 30 minutes Android
  • 11. 5 takeaways and tips to use today Use Cross Device Tracking but pay attention to Privacy
  • 14. How to deal with User IDs and Advertiser IDs Users ID's are implemented with an UID tag and its the most personal data youll get apart from health data.
  • 15. 5 takeaways and tips to use today Use Advanced segments & Crashviews
  • 16. Client Data 1st channel for attribution for a certain client and what is total value of a client in case of an App crash.
  • 17. Client Data 1st channel for attribution for a certain client and what is total value of a client in case of an App crash. The date of searching for a route and the date of actually driving the route on the bike.
  • 18. Client Data 1st channel for attribution for a certain client and what is total value of a client in case of an App crash. The date of searching for a route and the date of actually driving the route on the bike.
  • 19. How to deal with crashes
  • 20. 5 takeaways and tips to use today Campaign tagging & import
  • 21. 17
  • 22. Mobile Campaign tagging: How and why iOS: Device ID macro is the Identifier for Advertiser, normally on %{idfa}) https://click.google-analytics.com/redirect? tid=UA-324109-49&url=https%3A%2F%2Fitunes.apple.com%2Fnl %2Fapp%2Fdrogisterij.net-mobiel %2Fid506652686&aid=com.drogisterijnet.drogisterijnet&idfa=% {idfa})&cs=GAUC&cm=link&cn=Presentation
  • 23. Mobile Campaign tagging: How and why Android: Add the Google Analytics receiver for on the AndroidManifest.XML and add Referrer= in the tracking https://play.google.com/store/apps/details? id=net.drogisterij.bezorgservice&referrer=utm_source%3DGAUC %26utm_medium%3Dlink%26utm_campaign%3DPresentatie
  • 24. 5 takeaways and tips to use today Customer lifetime views
  • 26. Customer lifetime In combination with the E-commerce tracking and Goal Tracking for campaigns. You can divide by channel and campaigns. Tenure is a great stat for the lifetime of your customers.
  • 27. 5 takeaways and tips to use today Learn to understand code and the latest possibilities within the Operating Systems Customer lifetime views Campaign tagging & import Use Advanced segments & Crashviews Use Cross Device Tracking but pay attention to Privacy
  • 28. Read and Download the presentation again on OMCollective.be