The Advertising Research Foundation (ARF) is an association where practitioners from every avenue of advertising 鈥� agency, academia, marketer, media, and research 鈥� gather to exchange ideas and research strategies. Together, we challenge conventional maxims, take on the latest issues, and discover new insights that benefit us all. This collaboration yields knowledge that is meaningful, actionable, and indispensable 鈥� knowledge that empowers our members to have a true impact on their marketing programs and their organizations.
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