• Lead the design, development, and implementation of customer loyalty & retention strategy and process, to drive deep brand engagement.
• Collaborate with Business Intelligence team to develop reporting and metrics to understand overall customer retention behavior across partners and non-partners.
• Determine strengths and weaknesses of current Partner Rewards program; identify opportunities and enhancements.
• Partner with Brand, Product Marketing, and Sales/Customer Care teams to create enticing and incentivizing L&R programs and campaigns across multiple channels.
• Work with eCommerce team to develop an effective online loyalty presence that drives user engagement while...