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Groupon is a daily deals website that was launched in 2008 and now operates in over 150 cities in North America and 23 other countries. As of July 2010, Groupon had roughly 3.3 million followers and had saved users $130 million total. Both pros and cons are discussed for Groupon's business model. The pros include saving users money on deals, social connectivity, and the ability for companies to profit. The cons include the "customer crush" some businesses experience, the fact that Groupon keeps 50% of revenue, and that there are no refunds for deals. Competitors to Groupon include LivingSocial, DealPop, Woot, and Tippr.

Jackki WakefieldJackki Wakefield
COM495COM495

• Deal-of-the-day website
• Launched November 2008
• Currently available in over 150 cities in the US
and Canada
• Available in 23 other countries
• Roughly 3.3 million followers as of July 2010
• Has saved users $130 million as of July 2010
The breakdown:

CompetitorsLIVINGSOCIAL
ShopItToMe
DealPop
Woot
Tippr

Resources:
• Response Magazine Online:
http://www.responsemagazine.com/response-magazine/field-reports-2769
• Wikipedia: http://en.wikipedia.org/wiki/Groupon
http://en.wikipedia.org/wiki/LivingSocial
http://en.wikipedia.org/wiki/Woot
• Tech Crunch: http://techcrunch.com/2010/07/11/groupon-competitors-guide/
• Youtube: http://www.youtube.com/watch?v=_xgPtqT0XBY
• Sitejabber:
http://www.sitejabber.com/blog/2010/10/03/the-pros-and-cons-of-daily-deals/?display=wide
• Forbes Blogger: http://blogs.forbes.com/elizabethwoyke/2010/11/18/groupon-said-to-spawn-
more-than-180-clones-in-u-s-already/
• 8Coupon: http://www.8coupons.com/Seattle
http://blog.8coupons.com/2010/11/17/power-rankings-of-deals-who-has-the-most-feb-15th-2010-
to-november-16-2010/

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Discussion leader presentation

1. Jackki WakefieldJackki Wakefield COM495COM495

3. • Deal-of-the-day website • Launched November 2008 • Currently available in over 150 cities in the US and Canada • Available in 23 other countries • Roughly 3.3 million followers as of July 2010 • Has saved users $130 million as of July 2010 The breakdown:

4. CONS: •Customer crush syndrome •Great for the Consumer, Bad for the Company •Spending on things you don’t need •Groupon keeps 50% of Company’s revenue •To receive the deal (without going to the site) you must subscribe •No refunds •Lack of customer service (Customer crush syndrome) •No buying incentive PROS: •Economic trend •Save a lot of money •Great as gifts •No spam, No pressure •Social connectivity •Deals are often available for more than 24 hours, unlike it’s competitors •Companies have the ability to profit largely •It has a mobile app for any smartphone/droid/iphone •Trying new things is inexpensive •Discussion board

5. CompetitorsLIVINGSOCIAL ShopItToMe DealPop Woot Tippr

6. Even More…Even More…

9. Resources: • Response Magazine Online: http://www.responsemagazine.com/response-magazine/field-reports-2769 • Wikipedia: http://en.wikipedia.org/wiki/Groupon http://en.wikipedia.org/wiki/LivingSocial http://en.wikipedia.org/wiki/Woot • Tech Crunch: http://techcrunch.com/2010/07/11/groupon-competitors-guide/ • Youtube: http://www.youtube.com/watch?v=_xgPtqT0XBY • Sitejabber: http://www.sitejabber.com/blog/2010/10/03/the-pros-and-cons-of-daily-deals/?display=wide • Forbes Blogger: http://blogs.forbes.com/elizabethwoyke/2010/11/18/groupon-said-to-spawn- more-than-180-clones-in-u-s-already/ • 8Coupon: http://www.8coupons.com/Seattle http://blog.8coupons.com/2010/11/17/power-rankings-of-deals-who-has-the-most-feb-15th-2010- to-november-16-2010/

10. Resources: • Response Magazine Online: http://www.responsemagazine.com/response-magazine/field-reports-2769 • Wikipedia: http://en.wikipedia.org/wiki/Groupon http://en.wikipedia.org/wiki/LivingSocial http://en.wikipedia.org/wiki/Woot • Tech Crunch: http://techcrunch.com/2010/07/11/groupon-competitors-guide/ • Youtube: http://www.youtube.com/watch?v=_xgPtqT0XBY • Sitejabber: http://www.sitejabber.com/blog/2010/10/03/the-pros-and-cons-of-daily-deals/?display=wide • Forbes Blogger: http://blogs.forbes.com/elizabethwoyke/2010/11/18/groupon-said-to-spawn- more-than-180-clones-in-u-s-already/ • 8Coupon: http://www.8coupons.com/Seattle http://blog.8coupons.com/2010/11/17/power-rankings-of-deals-who-has-the-most-feb-15th-2010- to-november-16-2010/

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