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Kickstarter Campaign Rewards Analysis

J
Jaeden Schafer

This document summarizes and analyzes the rewards structures of two Kickstarter campaigns. It discusses four rewards in particular - for the Photographers Against Wildlife Crime campaign, rewards include becoming a "friend" for $13 and receiving the wildlife book for $43. For the Living Ferociously campaign, rewards are a sticker and name in the book for $10, and a poster, sticker and name in the book for an unspecified amount. The analysis notes what aspects of the rewards were effective and how they could be improved.

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STUDY OF 2 KICKSTARTER CAMPAIGNS & THEIR REWARDS BY JAEDEN SCHAFER
THE CAMPAIGNS 1. Photobook - magick, healing and urban shamanism 2. Photographers Against Wildlife Crime
REWARD #1 $13 BECOME A FRIEND
Photographers Against Wildlife Crime Link: https://www.kickstarter.com/projects/1132820520/photographers-against-wildlife-crimetm Focus: An international group of award-winning photographers have joined forces to use their powerful and iconic images to help bring an end to the illegal wildlife trade. They will draw attention to this deadly subject with a truly unique book, to be published in May 2018. Funding goal: $26,280 Funding Achieved: (As of October 30 2017) $16,132 Type of entrepreneurship: Social Entrepreneurship
WHAT I LIKED: I like that they offer a reward where they dont have to give anything in return. This makes it easy for people to give to the cause if they dont want any reward. WHAT I DISLIKED: They didnt have a stay in the loop sell.
REWARD #2 $43 The Wildlife Book
Photographers Against Wildlife Crime Link: https://www.kickstarter.com/projects/1132820520/photographers-against-wildlife-crimetm Focus: An international group of award-winning photographers have joined forces to use their powerful and iconic images to help bring an end to the illegal wildlife trade. They will draw attention to this deadly subject with a truly unique book, to be published in May 2018. Funding goal: $26,280 Funding Achieved: (As of October 30 2017) $16,132 Type of entrepreneurship: Social Entrepreneurship
WHAT I LIKED: They are giving away a physical and tangible book. People like a physical object reward. WHAT I DISLIKED: This price doesn't include shipping. Seams like it should all be included into one price.
REWARD #3 $10 Sticker & Name printed in book
LIVING FEROCIOUSLY - magick, healing and urban shamanism Link: https://www.kickstarter.com/projects/1058339092/living-ferociously-magick-healing-and- urban-shaman Focus: Damien photographs NYC as a component of ceremonial magick to help heal himself after living 18 years as an innocent man on death row. In the Spring of 2017, in an effort to heal himself from extreme PTSD, Damien Echols bought a bike and began riding the streets of New York City. Navigating the avenues with cars and pedestrians coming at him from all angles, he had no choice than to be in the moment, the memories of death row pushed out of his mind and body. Funding goal: $15,000 Funding Achieved: (As of October 30 2017) $36,982 Type of entrepreneurship: Entrepreneurship
WHAT I LIKED: More than just name recognition you get a physical object a sticker. WHAT I DISLIKED: I think it should have been less money for the stick maybe $9 to make more people buy it.
REWARD #4 POSTER, STICKER, NAME IN BOOK
LIVING FEROCIOUSLY - magick, healing and urban shamanism Link: https://www.kickstarter.com/projects/1058339092/living-ferociously-magick-healing-and- urban-shaman Focus: Damien photographs NYC as a component of ceremonial magick to help heal himself after living 18 years as an innocent man on death row. In the Spring of 2017, in an effort to heal himself from extreme PTSD, Damien Echols bought a bike and began riding the streets of New York City. Navigating the avenues with cars and pedestrians coming at him from all angles, he had no choice than to be in the moment, the memories of death row pushed out of his mind and body. Funding goal: $15,000 Funding Achieved: (As of October 30 2017) $36,982 Type of entrepreneurship: Entrepreneurship
WHAT I LIKED: I liked the addition of the poster. This is because it adds a step before the book. WHAT I DISLIKED: The size of the poster. It should be bigger.
Source Links Website: https://www.kickstarter.com/projects/1132820520/photographers-against-wildlife-crimetm Website: https://www.kickstarter.com/projects/1058339092/living-ferociously-magick-healing-and-urban- shaman Photos: http://www.unsplash.com

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Kickstarter Campaign Rewards Analysis

  • 1. STUDY OF 2 KICKSTARTER CAMPAIGNS & THEIR REWARDS BY JAEDEN SCHAFER
  • 2. THE CAMPAIGNS 1. Photobook - magick, healing and urban shamanism 2. Photographers Against Wildlife Crime
  • 4. Photographers Against Wildlife Crime Link: https://www.kickstarter.com/projects/1132820520/photographers-against-wildlife-crimetm Focus: An international group of award-winning photographers have joined forces to use their powerful and iconic images to help bring an end to the illegal wildlife trade. They will draw attention to this deadly subject with a truly unique book, to be published in May 2018. Funding goal: $26,280 Funding Achieved: (As of October 30 2017) $16,132 Type of entrepreneurship: Social Entrepreneurship
  • 5. WHAT I LIKED: I like that they offer a reward where they dont have to give anything in return. This makes it easy for people to give to the cause if they dont want any reward. WHAT I DISLIKED: They didnt have a stay in the loop sell.
  • 6. REWARD #2 $43 The Wildlife Book
  • 7. Photographers Against Wildlife Crime Link: https://www.kickstarter.com/projects/1132820520/photographers-against-wildlife-crimetm Focus: An international group of award-winning photographers have joined forces to use their powerful and iconic images to help bring an end to the illegal wildlife trade. They will draw attention to this deadly subject with a truly unique book, to be published in May 2018. Funding goal: $26,280 Funding Achieved: (As of October 30 2017) $16,132 Type of entrepreneurship: Social Entrepreneurship
  • 8. WHAT I LIKED: They are giving away a physical and tangible book. People like a physical object reward. WHAT I DISLIKED: This price doesn't include shipping. Seams like it should all be included into one price.
  • 9. REWARD #3 $10 Sticker & Name printed in book
  • 10. LIVING FEROCIOUSLY - magick, healing and urban shamanism Link: https://www.kickstarter.com/projects/1058339092/living-ferociously-magick-healing-and- urban-shaman Focus: Damien photographs NYC as a component of ceremonial magick to help heal himself after living 18 years as an innocent man on death row. In the Spring of 2017, in an effort to heal himself from extreme PTSD, Damien Echols bought a bike and began riding the streets of New York City. Navigating the avenues with cars and pedestrians coming at him from all angles, he had no choice than to be in the moment, the memories of death row pushed out of his mind and body. Funding goal: $15,000 Funding Achieved: (As of October 30 2017) $36,982 Type of entrepreneurship: Entrepreneurship
  • 11. WHAT I LIKED: More than just name recognition you get a physical object a sticker. WHAT I DISLIKED: I think it should have been less money for the stick maybe $9 to make more people buy it.
  • 13. LIVING FEROCIOUSLY - magick, healing and urban shamanism Link: https://www.kickstarter.com/projects/1058339092/living-ferociously-magick-healing-and- urban-shaman Focus: Damien photographs NYC as a component of ceremonial magick to help heal himself after living 18 years as an innocent man on death row. In the Spring of 2017, in an effort to heal himself from extreme PTSD, Damien Echols bought a bike and began riding the streets of New York City. Navigating the avenues with cars and pedestrians coming at him from all angles, he had no choice than to be in the moment, the memories of death row pushed out of his mind and body. Funding goal: $15,000 Funding Achieved: (As of October 30 2017) $36,982 Type of entrepreneurship: Entrepreneurship
  • 14. WHAT I LIKED: I liked the addition of the poster. This is because it adds a step before the book. WHAT I DISLIKED: The size of the poster. It should be bigger.
  • 15. Source Links Website: https://www.kickstarter.com/projects/1132820520/photographers-against-wildlife-crimetm Website: https://www.kickstarter.com/projects/1058339092/living-ferociously-magick-healing-and-urban- shaman Photos: http://www.unsplash.com