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1. Designing Refinery29��s First Mobile App, ThisAM @ J A M E S C A B R E R A # W U D R O M E 2 0 1 6

3. 50,000 installs in first month.

4. 40,000 active users per month.

5. The Design & UX Process

6. Empathize Define Ideate Prototype Test

7. Empathize Define Ideate Prototype Test

8. Find the Opportunity Tinker (Play around) Define ��Success�� Make Something Make It Better

9. The Opportunity

10. Re-usability

12. Duplicate Experiences

13. Duplicate Experiences

16. Web Nativevs.

17. Reach Richvs. Credit: Luke Wroblewski

18. Universal Access Routine Access vs.

19. Existing Product New Product or

20. or Live Data User Test

21. Horoscopes

22. Careers Work Money

23. 8 Things You Need To Know ThisAM

24. Tinker

29. Define Success

30. Repeat App Opens Completion Rate Click Throughs

31. Keep the project on-track

32. Make Something

35. Progress Depth

36. Top Story First Progress Indicator Share Button End GIF

38. Repeat App Opens Completion Rate Click Throughs

43. Make It Better

44. Increase Success Metrics Make $$$

48. I get excited to open the app every morning just to see what the animation at the end is. ��

51. Looking Forward

52. Press Image from amazon.com

54. Experience on mobile web cabr.us/bth-v2

55. Grazie! @ J A M E S C A B R E R A # W U D R O M E 2 0 1 6

Designing Refinery29's First Mobile App, ThisAM #WUDRome2016