I am a content and creative director with 18 years experience working for advertising agencies including Leo Burnett, Havas, WPP, BBDO and Droga5 amongst others.
In 2016 I moved to Macquarie University as marketing director - content & creative, where I lead a team of brand, media and marketing communications specialists, agency partners and content producers.
I've created integrated marketing campaigns for the world's biggest brands, relaunched iconic local brands, like Virgin Australia, Big W, Woolworths, Dymocks and Coates Hire and created completely new brands like the fashion-meets-tech store 'Move', the Macquarie University Incubator and MPID (Macquarie Park Innovation District). ...