Summary:
Advertising agency leader and E-commerce Director who believes that the key requirement in today鈥檚 communications agencies, both internally and within the client group are Simplifiers. The industry needs channel and media literate communications specialists that lead the conversation from a communications strategy and appropriate brand narrative standpoint.
Focusing on consumer鈥檚 motive first, then time and place, enables us to develop communications campaigns that are more effective when the messaging is appropriately matched to the channel asset. This applies to both established outbound orthodoxy as well as fresher inbound approaches.
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