Personal Information
Organization / Workplace
San Francisco Bay Area United States
Occupation
VP of Performance Marketing/VP of Product at Munchery
Industry
Advertising / Marketing / PR
About
I love what I do. There is nothing I find more interesting and more challenging than optimizing the intersection of strategy, marketing, product, technology, and data.
I ran my first A/B and multivariate tests back in 1999. Since then I've optimized websites, emails, products, support and sales operations, technology, people, teams, strategy, and anything else that can be measured and improved.
Some of my current passions include:
-Developing integrated BI + marketing strategies
-Building a real-time decision/personalization engine
-Driving organizational and cultural change
-Creating PPT presos that persuade executives
-Identifying and developing top talent
So whether you need to incr...
Contact Details
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