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SOCIAL MEDIA - ENHANCE
LINKEDIN WORKSHOP 2011
YOUR CAREER
James Taylor - @macs_jamest
LINKEDIN WORKSHOP 2011
WHO AM I?
WHO ARE MACILDOWIE?
The Social Opportunities:
Your biggest ROI:
Why is it so powerful?
 Over 200 million users worldwide
 12 million users in the UK  exponential growth
 London is most active City in the world
 Over 46% are Senior Decision Makers
 Fastest growing demographic = YOU!
 Based on Key Word criteria & BOOLEAN search
 Its not Facebook
 BRAND YOU
Whos Using Linkedin and Why?

 University students
 Graduates
 Job Hunters
 MDs of SMEs
 HR Teams in Blue Chip
 Interviewing Line Managers
 The entire recruitment industry
How potential Employers are using it
& what that means to you

 MDs of SMEs
 HR Teams in Blue Chip
 Interviewing Line Managers
 The recruitment industry
Heres one I made earlier
The Search
The Results
MUST DOs - LINKEDIN

 SMART Profile = Get Discovered
 Build a network (3 Steps from millions)
 Join Groups  have a voice in your area/s
 of specialism
 Searching  for Graduate Recruiters
 Setting up saved searches
SMART PROFILES

 Make sure you can be discovered, first.
 Keywords and Keyword Scoring
 Be memorable - visually
 Recommendations 
  people buy people who other people trust
GROUPS & LIONS
 There really is a group for everything you can
 imagine
  Get involved in Group Discussion
  If theres only 1 Group you joinLoughborough
 Alumni
Top Graduate Skills - Linkedin to enhance your career
晦鴛或鰻s
Searching
  How to find Graduate Recruiters
  Ex-Loughborough Uni Grads who are
 now Directors
  Saving (Boolean) Searches to
 increase efficiency
The Other Sites
Macildowie research suggests
 Facebook is used to search for reasons to rule
 candidates out
 Twitter is the great untapped recruitment tool
 Youtube is a very powerful place to share opinion
 Google, Flickr, Instagram frankly, who knows.
Q&A. And a quick
Just in case youre interested
 Office Sport  next best thing to Professional
 Sport!
 www.workformacildowie.com
 Our Alumni:
 Fun  Macildowie Harlem Shake
Thankyou & Good Luck
@macs_Jamest

More Related Content

Top Graduate Skills - Linkedin to enhance your career

  • 1. SOCIAL MEDIA - ENHANCE LINKEDIN WORKSHOP 2011 YOUR CAREER James Taylor - @macs_jamest
  • 2. LINKEDIN WORKSHOP 2011 WHO AM I? WHO ARE MACILDOWIE?
  • 5. Why is it so powerful? Over 200 million users worldwide 12 million users in the UK exponential growth London is most active City in the world Over 46% are Senior Decision Makers Fastest growing demographic = YOU! Based on Key Word criteria & BOOLEAN search Its not Facebook BRAND YOU
  • 6. Whos Using Linkedin and Why? University students Graduates Job Hunters MDs of SMEs HR Teams in Blue Chip Interviewing Line Managers The entire recruitment industry
  • 7. How potential Employers are using it & what that means to you MDs of SMEs HR Teams in Blue Chip Interviewing Line Managers The recruitment industry
  • 8. Heres one I made earlier
  • 11. MUST DOs - LINKEDIN SMART Profile = Get Discovered Build a network (3 Steps from millions) Join Groups have a voice in your area/s of specialism Searching for Graduate Recruiters Setting up saved searches
  • 12. SMART PROFILES Make sure you can be discovered, first. Keywords and Keyword Scoring Be memorable - visually Recommendations people buy people who other people trust
  • 13. GROUPS & LIONS There really is a group for everything you can imagine Get involved in Group Discussion If theres only 1 Group you joinLoughborough Alumni
  • 16. Searching How to find Graduate Recruiters Ex-Loughborough Uni Grads who are now Directors Saving (Boolean) Searches to increase efficiency
  • 18. Macildowie research suggests Facebook is used to search for reasons to rule candidates out Twitter is the great untapped recruitment tool Youtube is a very powerful place to share opinion Google, Flickr, Instagram frankly, who knows.
  • 19. Q&A. And a quick
  • 20. Just in case youre interested Office Sport next best thing to Professional Sport! www.workformacildowie.com Our Alumni: Fun Macildowie Harlem Shake
  • 21. Thankyou & Good Luck @macs_Jamest