* Provide strategy, vision, leadership, and continuous improvement to deepen existing relationships and build new client relationships
* Oversee multiple, complex strategic alliances for Canadian and International artists signed to Universal Music.
* Drive branded entertainment strategies giving clients the opportunity to communicate to their target audiences in an original and authentic way.
* Provide leadership, direction and consistency on all creative and marketing communications for clients.
* Identify and initiate key marketing and technological innovations that will extend reach of new and existing client activations.
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