[Black rock] creating values from data
- 2. 2 郭彥良 Jaric technical director Feature development Data integration System architecture Data analytics About Me
- 3. 01 02 03 04 Stock channel Fund channel Forex channel Financial news 3 User behavior
- 4. Daily Status 這就是18歲鉅亨網的?日常 TradingDate type Unique visitors 300 Avg. visit duration 800 Action / Visit 5 300 4
- 5. 每?日來來訪?人數比較 鉅亨網 本?土淨值前五?大銀?行行 ? 臺灣銀?行行 ? 兆豐商銀 ? 中國信託 ? 第?一銀?行行 ? 合作?金金庫 *來來訪?人數為預估值：平均每天300?人 分?行行數資料來來源：?金金管會銀?行行局 - 本國銀?行行排名表(依淨值排序) 5
- 7. Bitcoin is a fraud? “I’d ?re them in a second. For two reasons: It’s against our rules, and they’re stupid. And both are dangerous.” 13 Sep, 2017 Jamie Dimon 7 “I’m not going to talk about bitcoin anymore!“ 12 Oct, 2017 JP Morgan Trades Bitcoin ETN for Clients After CEO Calls It a 'Fraud' 19 Sep, 2017
- 8. owned by CnYes Data Analytics Platform 8
- 9. Visitor Pro?le 9 Visitor information Visit log Engagement Device
- 10. Visit Logs 10 TW Stock User 即時報價 股價?大漲 -> ?心情?大好 凌華 聯聯發科 ?大立光 台積電 宏達電
- 14. 關?心?貝萊德基?金金的使?用者成長趨勢 14 0 20,000 40,000 60,000 80,000 Dec Jan Feb Mar Apr May Jun July Aug Sep 2016.12 - 2017.09
- 15. ?貝萊德使?用者最喜歡的新聞類型 鉅亨新視界專欄欄 15 B R fans N o n B R fans 【羅際夫專欄欄】為何覺得退休?金金會不夠？（三）：多少錢才夠 美元飆過頭、美債超賣？技術師：3?大資產即將?大逆轉！ 〈第?二季投資季報〉朱挺豪：資?金金加速由債轉股！你的資產該這樣調整 【羅際夫專欄欄】為何覺得退休?金金會不夠？（八）簡單就好 【林林嘉焜專欄欄】贈與房產招來來重稅，持有?十年年亦無解
- 17. ?貝萊德使?用者關?心的外匯趨勢 17 0 1,000 2,000 3,000 4,000 Jan Feb Mar Apr May Jun July Aug Sep USD AUD ZAR CNY 2017.01 - 2017.09
- 21. 無?止盡的廣告實驗 Q. 誰對?金金融商品廣告的興趣比較?高？ 1. 穩定持有相關?金金融商品的使?用者？ 2. 不穩定持有相關?金金融商品的使?用者？ 3. 鎖定Facebook?金金融粉絲團的使?用者？ 觀察 假設 實驗 結論 21
- 27. Right Time Right ThingRight People Help our customers can deliver the Right thing to Right people on the Right time. Values 27
- 28. Thank you :) 28