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Louisville, Kentucky Area, Kentucky United States

Founder & Partner at Conversation Research Institute

Jason Falls is a leading digital strategist, author, speaker and thinker in the digital and social media marketing industry. An innovator in conversation research, Falls leads the Conversation Research Institute, a think-tank and consultancy focused on mining online conversations for consumer insight and market research. An award-winning strategist and widely read industry pundit, Falls has been noted as a top influencer in the marketing space by Forbes, Entrepreneur, Advertising Age and others. He is the co-author of two books: No Bullshit Social Media: The All-Business, No-Hype Guide To Social Media Marketing (Que 2011); and The Rebel’s Guide To Email Marketing (Que 2012). Falls is also...