Personal Information
Organization / Workplace
Cardiff, United Kingdom United Kingdom
Occupation
Hootsuite Ambassador for UK. Certified Social Media Marketer | HubSpot certified Content and Inbound Marketer
Industry
Advertising / Marketing / PR
Website
http://about.me/jay_perkinsAbout
James is an experienced sales & marketing professional who consults businesses on how to modernise their sales & marketing efforts through inbound marketing.
â–º What is inbound marketing?
Inbound marketing is a modern marketing strategy based on marketing activities that allow businesses to spend less on lead generation, using more favourable ‘pull’ marketing techniques, predominantly SEO, Content and Social Media. Also known as ‘permission’ marketing.
â–º What skills are required for inbound marketing?
♦ Blogging
♦ Content Marketing
♦ Search Engine Optimisation
♦ Social Media
♦ Lead Conversion
♦ Lead Nurturing
♦ Closed-loop Analysis
â–º Why should you use inbound marketing?
Inbound m...
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