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Topic 9- Types of Marketing .ppt

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JaySears2

This document discusses two types of marketing: interruption marketing and inbound marketing. Interruption marketing interrupts a person's flow of activity to get their attention, using tactics like pop-up ads, TV/radio ads, and outbound sales calls. Inbound marketing earns attention organically without interrupting people, using strategies like creating helpful content, search engine optimization, and word-of-mouth promotion. While interruption marketing relies on budget and repetition, inbound marketing is powered by creativity, talent, and effort and can generate momentum over time.

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1 TOPIC 9 TYPES OF MARKETING
2 INTERRUPTION AND INBOUND MARKETING Inbound Marketing Earning attention organically, without interrupting anyones path. Interruption Marketing Interrupting someones flow of activity in order to get attention.
3 INTERRUPTION MARKETING Pop-Ups & Display Ads Trade Show Booths Paid Reviews Video Ads TV, Radio and Print Ads Forum Promo Spam
4 INTERRUPTION MARKETING Paid Email Lists Billboards & Outdoor Advertising Outbound Sales Calls Search Spam Flyer-ing General Social Media Advertising
5 INTERRUPTION MARKETING Higher avg. cost to acquire new customers Spam Contextual Aids Interstitial/Preloading Ad Marketing powered by budget & repetition Throwaway Press Releases
6 INBOUND MARKETING Ebooks Print Media SE O PPC targeted specific Opt-in email lists Video content not ads
7 INBOUND MARKETING Press & public relations Targeted opt-ins Influencer outreach Genuine Reviews Supporting / sponsoring events Word of mouth & viral marketing
8 INBOUND MARKETING Powered by creativity, talent & effort Generates momentum, making future efforts easier Blogging / Podcasts Seminars Organic social media marketing Community building

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Topic 9- Types of Marketing .ppt