1. The document discusses measurement scales and selecting appropriate statistical tests based on the scale of measurement. It defines nominal, ordinal, interval, and ratio scales and provides examples. 2. Descriptive statistics like measures of central tendency differ depending on the scale - nominal uses mode, ordinal uses median, interval/ratio uses mean. 3. Inferential tests also depend on scale - parametric tests are for interval and ratio, nonparametric for nominal and ordinal. 4. The document provides a process for researchers to determine the appropriate statistical analysis based on their study design and variable measurement scales.