Dedicated market and media research professional with nearly 30 years of experience in this area, plus more than 20 years of business development experience. Innovative, creative problem-solver for clients. Analytical thinker possessing ability for strategic planning and knack for thinking outside-the-box.
Worked with Advertiser Perceptions media company clients in TV, digital, mobile, and print to develop market insight on what advertisers (media buyers) think of their media brand versus their defined competition. Worked involved survey development, overseeing data collection, analysis of results, and client presentations.
Responsible for all market and media research operations ...