As Director of Marketing and Analytics for ULIVE, the digital video syndication division of Scripps Networks Interactive, I use big data to guide our business strategy, optimize the performance of our video distribution network, increase the efficiency of our marketing programs and enhance our ability to monetize a massive catalog of video assets.
I lead a team that uses a combination of enterprise analytics systems (Hadoop, Adobe Analytics/Omniture, Tableau, Google Analytics, etc.) and proprietary custom tools to analyze huge amounts of both first-party and third-party data. I also lead our branding and marketing efforts and run a program of lean experimentation that delivers insights...
We鈥檝e updated our privacy policy so that we are compliant with changing global privacy regulations and to provide you with insight into the limited ways in which we use your data.
You can read the details below. By accepting, you agree to the updated privacy policy.
