I pursue innovation and IP strategy in my role as Head of Intellectual Property at Asia Pulp & Paper and did so in my previous roles as Corporate Patent Strategist for Kimberly-Clark and Director at Innovationedge, a business consultancy.
Cost-effective, aggressive IP can help accelerate innovation and cope with some of the challenges of disruption. I've described some of my approaches in a book, Conquering Innovation Fatigue by Jeff Lindsay, Cheryl Perkins, and Mukund Karanjikar (John Wiley & Sons, 2009 - see http://tinyurl.com/nofatigue). I especially enjoy applying these principles in areas that can make like significantly better for people, including personal care products, healthc...
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