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Social Media Presentation

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Digital Media
Digital Media

The Martinsburg Mall initiated a social media program in 2008 that grew quickly and successfully. By 2009, their Facebook page had over 1,000 friends and their social media efforts for store grand openings significantly exceeded sales plans. The mall's social media program was later expanded in 2009 and became part of an award-winning initiative across 13 malls managed by Jones Lang LaSalle. Creative efforts like featuring a popular movie character and a photo-bombing squirrel enhanced engagement on social media for the Martinsburg Mall.

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Social Media Presentation
Social Media Presentation
Martinsburg Mall initiated social media marketing in 2008. Two months after we installed free Wifi in the food court. Guest Service was the primary resource to establish the mall social pages very quickly and successfully. (College Students) Facebook & Myspace grew very quickly. Sometimes 100 or more friends would join in one night. Social Success: Grand opening of rue21 Claires
Business cards were distributed to area high schools in Berkeley & Jefferson County. Events were set up on Facebook & Myspace. No other forms of advertising were used: budget freeze under Prime Retail Results: Thursday: 85% up from plan Friday: 303% up from plan Saturday: 309% up from plan Sunday: 297% up from plan
Initiated Claires at Martinsburg Mall Over 1,000 friends Several hundred international friends I contacted Claires marketing department. Concerning all the international friends we had. They initiated their own Fanpage. They emailed me thanking me for the help. Claires had Facebook shut down all ancillary sites including ours.
Initiated Social Media Program in January, 2008 Facebook: 2 months over 1,000 friends! Facebook Admin. closed our page twice. Developed a successful group American Eagle at Martinsburg Mall; 921 supporters. Current friends: 342 people
Initiated Social Media Program in January, 2008 Myspace: 1,068 friends Developed a successful group American Eagle at Martinsburg Mall; 1071 supporters.
Initiated Social Media Program in April, 2009 Twitter: 247 followers Tweet deck: A twitter tool. Follows Tweets & Facebook posts. Posts to Twitter, Facebook, Myspace Monitors any post/tweet with Martinsburg Mall in it.
The Dealey Group Brings Home Three Silvers! March 3, 2010 TDG won three Silver MAXIs at the ICSC U.S. Shopping Center MAXI Awards in Chicago on March 3, 2010. The Silver Award Winning New Media campaigns including our Social Media Initiative for Jones Lang LaSalles Retail Portfolio, our Scene@TheShops Social Media campaign for Inland Westerns Shops at Legacy in Plano, Texas, and our Teen Advisory Board launch for Inland Westerns Southlake Town Square in Southlake, Texas. In addition to winning three Silvers, TDG is proud to have designed the newspaper insert for Galleria Dallas Gold-MAXI-winning-event, Beauty Live, and to have been named a MAXI finalist our Mobile Marketing Initiative for Jones Lang LaSalles Retail Portfolio. ICSC's MAXI Awards honor and recognize the premier marketing, community outreach, sales promotion and specialty leasing campaigns in the shopping center industry. Click here for the complete list of 2010 U.S. Shopping Center MAXI Award Winners. In April of 2009 JLL & The Dealey Group initiated an award winning social media program with 13 malls, including Martinsburg Mall.
In 17 short weeks, the 13 Jones Lang LaSalle centers built online communities totaling 7,913 fans.
12 196 364 433 501 789 982 17 226 427 519 609 984 1,224 - 200 400 600 800 1,000 1,200 1,400 Jul Aug Sep Oct Nov Dec Jan Average JLL Fan Numbers Avg. Millennial Fans Avg. Total Fans
Jones Lang LaSalles social media program garnered additional impressions through national traditional media and press releases.
By leveraging the popular New Moon character (Edward Cullen), Martinsburg Mall recorded, edited and posted a video featuring key merchandise in the center.
August of 2009 a squirrel became popular in the media for photo-bombing some hikers. In the following days The Squirrel made several candid appearances at Martinsburg Mall! Results: Myspace: 120 views Facebook: 100 views
A Social Media Event! 1200 Moms with Facebook pages have been reached in TWO WEEKS. That does not include their friends and groups. Announcement of Dell Mini giveaway received over 300 like responses within Two Minutes.

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Social Media Presentation

  • 3. Martinsburg Mall initiated social media marketing in 2008. Two months after we installed free Wifi in the food court. Guest Service was the primary resource to establish the mall social pages very quickly and successfully. (College Students) Facebook & Myspace grew very quickly. Sometimes 100 or more friends would join in one night. Social Success: Grand opening of rue21 Claires
  • 4. Business cards were distributed to area high schools in Berkeley & Jefferson County. Events were set up on Facebook & Myspace. No other forms of advertising were used: budget freeze under Prime Retail Results: Thursday: 85% up from plan Friday: 303% up from plan Saturday: 309% up from plan Sunday: 297% up from plan
  • 5. Initiated Claires at Martinsburg Mall Over 1,000 friends Several hundred international friends I contacted Claires marketing department. Concerning all the international friends we had. They initiated their own Fanpage. They emailed me thanking me for the help. Claires had Facebook shut down all ancillary sites including ours.
  • 6. Initiated Social Media Program in January, 2008 Facebook: 2 months over 1,000 friends! Facebook Admin. closed our page twice. Developed a successful group American Eagle at Martinsburg Mall; 921 supporters. Current friends: 342 people
  • 7. Initiated Social Media Program in January, 2008 Myspace: 1,068 friends Developed a successful group American Eagle at Martinsburg Mall; 1071 supporters.
  • 8. Initiated Social Media Program in April, 2009 Twitter: 247 followers Tweet deck: A twitter tool. Follows Tweets & Facebook posts. Posts to Twitter, Facebook, Myspace Monitors any post/tweet with Martinsburg Mall in it.
  • 9. The Dealey Group Brings Home Three Silvers! March 3, 2010 TDG won three Silver MAXIs at the ICSC U.S. Shopping Center MAXI Awards in Chicago on March 3, 2010. The Silver Award Winning New Media campaigns including our Social Media Initiative for Jones Lang LaSalles Retail Portfolio, our Scene@TheShops Social Media campaign for Inland Westerns Shops at Legacy in Plano, Texas, and our Teen Advisory Board launch for Inland Westerns Southlake Town Square in Southlake, Texas. In addition to winning three Silvers, TDG is proud to have designed the newspaper insert for Galleria Dallas Gold-MAXI-winning-event, Beauty Live, and to have been named a MAXI finalist our Mobile Marketing Initiative for Jones Lang LaSalles Retail Portfolio. ICSC's MAXI Awards honor and recognize the premier marketing, community outreach, sales promotion and specialty leasing campaigns in the shopping center industry. Click here for the complete list of 2010 U.S. Shopping Center MAXI Award Winners. In April of 2009 JLL & The Dealey Group initiated an award winning social media program with 13 malls, including Martinsburg Mall.
  • 10. In 17 short weeks, the 13 Jones Lang LaSalle centers built online communities totaling 7,913 fans.
  • 11. 12 196 364 433 501 789 982 17 226 427 519 609 984 1,224 - 200 400 600 800 1,000 1,200 1,400 Jul Aug Sep Oct Nov Dec Jan Average JLL Fan Numbers Avg. Millennial Fans Avg. Total Fans
  • 12. Jones Lang LaSalles social media program garnered additional impressions through national traditional media and press releases.
  • 13. By leveraging the popular New Moon character (Edward Cullen), Martinsburg Mall recorded, edited and posted a video featuring key merchandise in the center.
  • 14. August of 2009 a squirrel became popular in the media for photo-bombing some hikers. In the following days The Squirrel made several candid appearances at Martinsburg Mall! Results: Myspace: 120 views Facebook: 100 views
  • 15. A Social Media Event! 1200 Moms with Facebook pages have been reached in TWO WEEKS. That does not include their friends and groups. Announcement of Dell Mini giveaway received over 300 like responses within Two Minutes.