Jeff Rivkin is the Research Director, Payer IT Strategies at IDC. In this role, Jeff focuses his research on healthcare reform business and technology priorities, constituent and consumer engagement strategies, technology and business implications for accountable care, risk, quality-based payment, and incentive programs, among other trends and technologies important to the payer community. With over three decades of strategic IT management experience, Jeff spent the last nearly ten years at CareFirst, most recently serving as a senior advisor to the ACA/HIX Health Care Reform Program. During his tenure at CareFirst, Jeff invented coordinated strategic conceptual designs to cover the en...