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GASMediaKit2013

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Jeffrey Vaughn

The Grade A Sign Digital Storefront Ad Network consists of 250 digital displays located within grade A placards at the top 250 food service establishments in Los Angeles County. The displays are 10.1 inches and visible to the over 6 million patrons who pass by or enter the establishments each month. Advertisements play for 10 seconds each in a rotation and can be static, animated, or video. The network provides category exclusivity and will expand to 500 locations over the next 6 months clustered in influential areas around LA County.

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Digital Storefront Ad Network February 2013
Network Overview Locations Top 250 A-Rated Food Service Establishments in Los Angeles County. Placement The Grade A Placard is legally mandated by each Countys Health Department to be placed at the main entrance of all food service locations. Therefore the Grade A Smartsign is visible to all patrons passing by or entering the establishment at street-level. Dimensions 10.1 horizontal digital display located within an eye-catching, proprietary 20 x 11 illuminated sign. AdPlayTM Each static, animated or video message plays in 10 second increments on a 7 segment rotation 24 hours a day, 7 days a week.
Digital Storefront Network Over 6 million on-the-go consumers will see your message every month on the Grade A Sign Digital Storefront Ad Network. ?? Grade A Sign is the only street-level digital network of its kind. ?? The Network has over 6 million monthly views from consumers. ?? Impressions verified by Google Androids Facial Recognition algorithm. ?? Category exclusivity is available.
Reach consumers where it matters most: On the way to making purchases The Facts ?? 60% of consumers decide on a brand before entering a store ?? 19% of patrons who saw a digital ad made an unplanned purchase after seeing an item on a screen ?? 70% of all patrons recalled more than two ads ?? 47% of all individuals who noticed a digital ad in the past month specifically remember an ad appearing on a screen *According to an Arbitron Digital Place-Based Study 2010 and Triad Consulting 2010 Survey Demographics ?? $94,000 - Median income of areas covered by the Grade A Sign Network ?? 72% of audience is ages 18-49 ?? All Around Consumers - The network runs 24 hours a day, 7 days a week reaching pedestrians on the sidewalk any time, day or night. *Los Angeles Time Data Desk 2012, Consumer Buying Habits Study - Point of Purchase Institute - Nielsen Media Research
Locations Top 250 hand selected locations in: ?? Burbank ?? Culver City ?? Downtown / USC ?? Glendale ?? Hawthorne ?? Hermosa Beach ?? Hollywood ?? Los Feliz ?? Manhattan Beach ?? Marina Del Ray ?? North Hollywood ?? Rancho Palos Verdes ?? Redondo Beach ?? Torrance ?? San Pedro ?? Silverlake ?? Studio City ?? Van Nuys ?? Venice ?? West Hollywood ?? Westwood / UCLA Key: Blue (Restaurant), Green (Non-Restaurant)
Digital Display Specs 20 11 10.1 1280 x 752 Pixels Details Pixels: 1280 x 752 Image files: JPEG, JPG or PNG format Video files: MP4 format. H.264 codec
0 100 200 300 400 500 Q3 12 Q4 12 Q1 13 Q2 13 Network Rollout 2012 - 2013 Storefront Sign Rollout The Grade A Sign Digital Storefront Ad Network currently consists of 250 displays deployed at handpicked locations in Los Angeles County. Over the course of the next 6 months an additional 250 storesfronts will be activated on our network. These new locations will continue to be clustered in some of the most influential and high-trafficked areas of Los Angeles County.
Dynamic Content Your ad can be dynamically changed in real-time or on a schedule to provide consumers with the most effective message. Change Ads Based On Any Factor ?? Time, Weather, Traffic, Inventory, Location - Ensure that every ad being shown on the Grade A Sign Network is up-to-the-moment and potent.
Proof of Performance Google Verified Analytics The Grade A Sign Storefront Ad Network utilizes Google Androids proprietary facial recognition algorithms to count the actual set of eyeballs seeing your message. No other signage network can give you more accurate real-time and post- campaign performance reports.

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GASMediaKit2013

  • 1. Digital Storefront Ad Network February 2013
  • 2. Network Overview Locations Top 250 A-Rated Food Service Establishments in Los Angeles County. Placement The Grade A Placard is legally mandated by each Countys Health Department to be placed at the main entrance of all food service locations. Therefore the Grade A Smartsign is visible to all patrons passing by or entering the establishment at street-level. Dimensions 10.1 horizontal digital display located within an eye-catching, proprietary 20 x 11 illuminated sign. AdPlayTM Each static, animated or video message plays in 10 second increments on a 7 segment rotation 24 hours a day, 7 days a week.
  • 3. Digital Storefront Network Over 6 million on-the-go consumers will see your message every month on the Grade A Sign Digital Storefront Ad Network. ?? Grade A Sign is the only street-level digital network of its kind. ?? The Network has over 6 million monthly views from consumers. ?? Impressions verified by Google Androids Facial Recognition algorithm. ?? Category exclusivity is available.
  • 4. Reach consumers where it matters most: On the way to making purchases The Facts ?? 60% of consumers decide on a brand before entering a store ?? 19% of patrons who saw a digital ad made an unplanned purchase after seeing an item on a screen ?? 70% of all patrons recalled more than two ads ?? 47% of all individuals who noticed a digital ad in the past month specifically remember an ad appearing on a screen *According to an Arbitron Digital Place-Based Study 2010 and Triad Consulting 2010 Survey Demographics ?? $94,000 - Median income of areas covered by the Grade A Sign Network ?? 72% of audience is ages 18-49 ?? All Around Consumers - The network runs 24 hours a day, 7 days a week reaching pedestrians on the sidewalk any time, day or night. *Los Angeles Time Data Desk 2012, Consumer Buying Habits Study - Point of Purchase Institute - Nielsen Media Research
  • 5. Locations Top 250 hand selected locations in: ?? Burbank ?? Culver City ?? Downtown / USC ?? Glendale ?? Hawthorne ?? Hermosa Beach ?? Hollywood ?? Los Feliz ?? Manhattan Beach ?? Marina Del Ray ?? North Hollywood ?? Rancho Palos Verdes ?? Redondo Beach ?? Torrance ?? San Pedro ?? Silverlake ?? Studio City ?? Van Nuys ?? Venice ?? West Hollywood ?? Westwood / UCLA Key: Blue (Restaurant), Green (Non-Restaurant)
  • 6. Digital Display Specs 20 11 10.1 1280 x 752 Pixels Details Pixels: 1280 x 752 Image files: JPEG, JPG or PNG format Video files: MP4 format. H.264 codec
  • 7. 0 100 200 300 400 500 Q3 12 Q4 12 Q1 13 Q2 13 Network Rollout 2012 - 2013 Storefront Sign Rollout The Grade A Sign Digital Storefront Ad Network currently consists of 250 displays deployed at handpicked locations in Los Angeles County. Over the course of the next 6 months an additional 250 storesfronts will be activated on our network. These new locations will continue to be clustered in some of the most influential and high-trafficked areas of Los Angeles County.
  • 8. Dynamic Content Your ad can be dynamically changed in real-time or on a schedule to provide consumers with the most effective message. Change Ads Based On Any Factor ?? Time, Weather, Traffic, Inventory, Location - Ensure that every ad being shown on the Grade A Sign Network is up-to-the-moment and potent.
  • 9. Proof of Performance Google Verified Analytics The Grade A Sign Storefront Ad Network utilizes Google Androids proprietary facial recognition algorithms to count the actual set of eyeballs seeing your message. No other signage network can give you more accurate real-time and post- campaign performance reports.