Personal Information
Organization / Workplace
Greater Minneapolis-St. Paul Area United States
Occupation
Strategy Director
Industry
Advertising / Marketing / PR
About
I am a strategic and insights driven professional; passionate about consumer behavior and how that applies to brands and companies. Strong communication skills allow me to excel at collaboration and relationship-building.
I have spent my career uncovering consumer insights for clients such as General Mills, Audi, Alberto-Culver, Procter & Gamble, Travelocity, and Newcastle beer.
As an account planner, I took a holistic approach to consumer behavior and helped start the Connection Planning department at McKinney & Silver. While there, I also helped First Citizens Bank win a gold Account Planning Group award and a gold Effie.
As a trained focus group moderator, I spent two years worki...
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