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PHRIND Graphic Standard

J
Jenn Wu

This document provides details on the branding and marketing plan for PHRIND, a wearable epinephrine necklace for bee sting allergies. It includes the mission statement, logo design and approved uses, branding style guide with colors, typography and dimensions for business cards and letterhead. The marketing section outlines magazine ads, posters, a website/app and promotional items to raise awareness of the product among hospitals, pharmacies and consumers.

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1 P H R I N D P H R I N D
2 3 T A B L E O F C O N T E N T S M I S S I O N S TAT E M E N T LO G O D E S I G N B U S I N E S S S YS T E M M A R K E T I N G 4 6 16 24
4 5 M I S S I O N S T A T E M E N T PHRIND is there to eliminate the fear of the outside world. A wearable, epinephrine necklace for bee stings for portability, convenience, and safety.
6 7 L O G O D E S I G N An implied 3 dimensional diamond acts as the front of PHRIND. It is not only a diamond, but also a double edge sword to play off the irony of combating a bee sting with a needle.The lines on the logo represent the strength in a bees horizontal stripes and the 3d aspect plays off of a jewels form. It is beautiful and powerful.
8 9 C O LO R PA L E T T E HEX CODE RGB R 245 G 205 B 99 R 224 G 183 B 92 R 196 G 154 B 82 #f5d63 #e0b75c #c49a52 CMYK C 4% M 18% Y 72% K 0% C 11% M 26% Y 75% K 2% C 23% M 38% Y 79% K 1% PANTONE 134 C 141 C 7407 C B & W PA L E T T E HEX CODE RGB R 209 G 209 B 210 R 160 G 159 B 159 R 103 G 103 B 102 #d1d1d2 #a09f9f #676766 CMYK C 17% M 13% Y 13% K 0% C 34% M 28% Y 28% K 8% C 260% M 51% Y 51% K 20% PANTONE Cool Gray 1 C 422 C Cool Gray 10 C
10 11 D I M E N S I O N S 1 . 7 5 0 . 8 8 5.05 2.51 2.53 1.15 0.720.610.800.89 0.430.750.71
12 13 A C C E P TA B L E U S E S P H R I N D P H R I N D - correct dimensions - correct color - text sits underneath logo - 240 kerning - text centered with vertical middle of logo - width of text is slightly wider than logos width - correct dimensions - correct B&W color - logo is larger than text - 240 kerning - text centered with horizontal middle of logo -length of text is slightly longer than logos height U N - A C C E P TA B L E U S E S P H R I N D distorted x-height of text matches the logos height (or extends farther) wrong color P H R I N D text is smaller than height of logo wrong orientation P H R I N D text is smaller than width of logo P H R I N D text is too large
14 15 T Y P O G R A P H Y P H R I N DBRAND NAME ITC Avant Garde Gothic Std - Extra Light kerning: 240 size: 48 capital letters TITLES HEADER 1 HEADER 2 HEADER 3 ITC Avant Garde Gothic Std - Bold Condensed ITC Avant Garde Gothic Std - Demi Condensed ITC Avant Garde Gothic Std - Medium Condensed ITC Avant Garde Gothic Std - Book Condensed kerning: 0 size: 16 capital letters HEADLINES Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. ITC Avant Garde Gothic Std - Book kerning: 0 size: 12 BODY TEXT Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Bell MT Std kerning: 0 size: 12 LETTERHEAD
16 17 B U S I N E S S S Y S T E M The strength of the logo is apparent in all forms of the business system. Simple, tasteful, and classy applications that speak to a modern, minimalist look as well as a professional, medical one.
18 19 L E T T E R H E A D P H R I N D sdf 123 Honeycomb St. Davis,CA 95616 530-PHR-INDD www.phrind.com To Whom It May Concern: Lorem ipsum dolor sit amet, consectetur adipiscing elit. Praesent sed lorem consequat, accumsan elit nec, finibus tortor. Donec tempus, risus sed aliquam vehicula, justo dui dapibus turpis, ut porta orci lectus sed ante. Suspendisse non ultrices est. Phasellus lacinia bibendum sem. Etiam vestibulum, est at finibus interdum, urna nisi auctor nunc, nec pellentesque felis orci ut ante. Aliquam quis lectus venenatis, porttitor urna ac, dignissim turpis. Phasellus pulvinar odio id efficitur feugiat. Aliquam a magna eget elit venenatis venenatis. Integer sodales enim consecte- tur fringilla tincidunt. Vestibulum nisl turpis, efficitur hendrerit mauris at, suscipit tincidunt mauris. Nam sollicitudin justo eget erat luctus facilisis. Nunc eu consequat enim, id fringilla nisl. Vestibulum tincidunt finibus nibh, at vestibulum dolor vulputate quis. Pellentesque fringilla, lorem in aliquam molestie, mi enim auctor nunc, laoreet suscipit risus lectus sollicitudin nisi. Praesent quis odio vel massa lacinia tristique a ut urna. Fusce dapibus nulla lacus, ac hendrerit dolor imperdiet eget. Sed semper quam eget auctor efficitur. Praesent id mi tincidunt, fermentum felis vel, tempus eros. Integer fringilla dolor lobortis interdum posuere. Cras orci lorem, malesuada non erat sodales, auctor accumsan nunc. Cras ultricies, nisl eget tincidunt tincidunt, ipsum ipsum lobortis odio, nec pellentesque ligula enim eu tortor. Morbi iaculis purus vitae efficitur semper. Donec sed ante et lacus tristique mollis et nec quam. Vivamus sed vestibulum neque. Ut id odio sit amet nisi auctor pretium a nec erat. Suspendisse in libero et massa rutrum tempus. Ut auctor purus neque, sed imperdiet justo blandit sagittis. Cras commodo commodo porta. JENNIFER WU founder PAPER SIZE Paper size is the standard US letterhead size 8.5 x 11. The letterhead will be printed on Tycoon Beige Letterhead which is inkjet and laser printer compatible, acid and lignin free, and has a 70 lb text stock. PAPER TYPE The letterhead functions as a stationary for business proposals, inquiries, letters, and communicating with the client.
20 21 B U S I N E S S C A R D CARD SIZE Card size is standard US card size 3.5 x 2. The card will be printed on Premium Luxe paper stock with a blind deboss on the logos lines and a 12pt thickness. CARD TYPE The business card consists of the logo displayed at a diagonal to hit the 90 degree angle of the card perfectly in the middle.The same logo is mirrored on the opposite side of the card along with the name of our business and our information. P H R I N D 123 Honeycomb St. Davis, CA 95616 530-PHR-INDD www.phrind.com J E N N I F E R W U founder
22 23 E N V E LO P E ENVELOPE SIZE Envelope size is standard US size 9.5 x 4.125. The envelope material will be LUX-4860-07 (SKU) in Nude with an 80 lb paper weight. Inside of envelope will contain the logo on LUX lining. ENVELOPE TYPE The envelope dares to be more on the artistic, adventurous side, complete with the logo halved on the envelopes flap as well as a color block form for the inside. P H R I N Dsdf 123 Honeycomb St. Davis,CA 95616 530-PHR-INDD
24 25 M A R K E T I N G The marketing campaign will consist of marketing the necklace to hospitals and pharmacies with informative posters, creating a magazine ad for health and wellness/ medical magazines, and creating a website for a larger advertising market. Further steps would be to create promotional items such as shirts, water canteens, and tote bags for medical conventions/expos just to get the name out there.
26 27 M A G A Z I N E Magazine ads will be placed inside medical and health magazines to draw in a specific demographic.
28 29 P O S T E R Posters will be hung around medical buildings, in shopping malls, and on bulletin boards to raise awareness. a wearable, epinephrine necklace for those allergic to bee stings. P H R I N D check us out: PHRIND.com
30 31 W E B S I T E / A P P A website acts as the official store front to PHRIND, making it easily accessible for clients and easily reachable across a broad market. An app makes it easy for wearers to refill their prescription, find a location/ pharmacy for easy pickup, contact info and messaging for good client communication, and a place to shop for different PHRIND accessories.
32 33 P R O M OT I O N A L I T E M S Promotional items will be given out at conventions, medical expos, and even college campuses to spread the brand name and logo.

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PHRIND Graphic Standard

  • 1. 1 P H R I N D P H R I N D
  • 2. 2 3 T A B L E O F C O N T E N T S M I S S I O N S TAT E M E N T LO G O D E S I G N B U S I N E S S S YS T E M M A R K E T I N G 4 6 16 24
  • 3. 4 5 M I S S I O N S T A T E M E N T PHRIND is there to eliminate the fear of the outside world. A wearable, epinephrine necklace for bee stings for portability, convenience, and safety.
  • 4. 6 7 L O G O D E S I G N An implied 3 dimensional diamond acts as the front of PHRIND. It is not only a diamond, but also a double edge sword to play off the irony of combating a bee sting with a needle.The lines on the logo represent the strength in a bees horizontal stripes and the 3d aspect plays off of a jewels form. It is beautiful and powerful.
  • 5. 8 9 C O LO R PA L E T T E HEX CODE RGB R 245 G 205 B 99 R 224 G 183 B 92 R 196 G 154 B 82 #f5d63 #e0b75c #c49a52 CMYK C 4% M 18% Y 72% K 0% C 11% M 26% Y 75% K 2% C 23% M 38% Y 79% K 1% PANTONE 134 C 141 C 7407 C B & W PA L E T T E HEX CODE RGB R 209 G 209 B 210 R 160 G 159 B 159 R 103 G 103 B 102 #d1d1d2 #a09f9f #676766 CMYK C 17% M 13% Y 13% K 0% C 34% M 28% Y 28% K 8% C 260% M 51% Y 51% K 20% PANTONE Cool Gray 1 C 422 C Cool Gray 10 C
  • 6. 10 11 D I M E N S I O N S 1 . 7 5 0 . 8 8 5.05 2.51 2.53 1.15 0.720.610.800.89 0.430.750.71
  • 7. 12 13 A C C E P TA B L E U S E S P H R I N D P H R I N D - correct dimensions - correct color - text sits underneath logo - 240 kerning - text centered with vertical middle of logo - width of text is slightly wider than logos width - correct dimensions - correct B&W color - logo is larger than text - 240 kerning - text centered with horizontal middle of logo -length of text is slightly longer than logos height U N - A C C E P TA B L E U S E S P H R I N D distorted x-height of text matches the logos height (or extends farther) wrong color P H R I N D text is smaller than height of logo wrong orientation P H R I N D text is smaller than width of logo P H R I N D text is too large
  • 8. 14 15 T Y P O G R A P H Y P H R I N DBRAND NAME ITC Avant Garde Gothic Std - Extra Light kerning: 240 size: 48 capital letters TITLES HEADER 1 HEADER 2 HEADER 3 ITC Avant Garde Gothic Std - Bold Condensed ITC Avant Garde Gothic Std - Demi Condensed ITC Avant Garde Gothic Std - Medium Condensed ITC Avant Garde Gothic Std - Book Condensed kerning: 0 size: 16 capital letters HEADLINES Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. ITC Avant Garde Gothic Std - Book kerning: 0 size: 12 BODY TEXT Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Bell MT Std kerning: 0 size: 12 LETTERHEAD
  • 9. 16 17 B U S I N E S S S Y S T E M The strength of the logo is apparent in all forms of the business system. Simple, tasteful, and classy applications that speak to a modern, minimalist look as well as a professional, medical one.
  • 10. 18 19 L E T T E R H E A D P H R I N D sdf 123 Honeycomb St. Davis,CA 95616 530-PHR-INDD www.phrind.com To Whom It May Concern: Lorem ipsum dolor sit amet, consectetur adipiscing elit. Praesent sed lorem consequat, accumsan elit nec, finibus tortor. Donec tempus, risus sed aliquam vehicula, justo dui dapibus turpis, ut porta orci lectus sed ante. Suspendisse non ultrices est. Phasellus lacinia bibendum sem. Etiam vestibulum, est at finibus interdum, urna nisi auctor nunc, nec pellentesque felis orci ut ante. Aliquam quis lectus venenatis, porttitor urna ac, dignissim turpis. Phasellus pulvinar odio id efficitur feugiat. Aliquam a magna eget elit venenatis venenatis. Integer sodales enim consecte- tur fringilla tincidunt. Vestibulum nisl turpis, efficitur hendrerit mauris at, suscipit tincidunt mauris. Nam sollicitudin justo eget erat luctus facilisis. Nunc eu consequat enim, id fringilla nisl. Vestibulum tincidunt finibus nibh, at vestibulum dolor vulputate quis. Pellentesque fringilla, lorem in aliquam molestie, mi enim auctor nunc, laoreet suscipit risus lectus sollicitudin nisi. Praesent quis odio vel massa lacinia tristique a ut urna. Fusce dapibus nulla lacus, ac hendrerit dolor imperdiet eget. Sed semper quam eget auctor efficitur. Praesent id mi tincidunt, fermentum felis vel, tempus eros. Integer fringilla dolor lobortis interdum posuere. Cras orci lorem, malesuada non erat sodales, auctor accumsan nunc. Cras ultricies, nisl eget tincidunt tincidunt, ipsum ipsum lobortis odio, nec pellentesque ligula enim eu tortor. Morbi iaculis purus vitae efficitur semper. Donec sed ante et lacus tristique mollis et nec quam. Vivamus sed vestibulum neque. Ut id odio sit amet nisi auctor pretium a nec erat. Suspendisse in libero et massa rutrum tempus. Ut auctor purus neque, sed imperdiet justo blandit sagittis. Cras commodo commodo porta. JENNIFER WU founder PAPER SIZE Paper size is the standard US letterhead size 8.5 x 11. The letterhead will be printed on Tycoon Beige Letterhead which is inkjet and laser printer compatible, acid and lignin free, and has a 70 lb text stock. PAPER TYPE The letterhead functions as a stationary for business proposals, inquiries, letters, and communicating with the client.
  • 11. 20 21 B U S I N E S S C A R D CARD SIZE Card size is standard US card size 3.5 x 2. The card will be printed on Premium Luxe paper stock with a blind deboss on the logos lines and a 12pt thickness. CARD TYPE The business card consists of the logo displayed at a diagonal to hit the 90 degree angle of the card perfectly in the middle.The same logo is mirrored on the opposite side of the card along with the name of our business and our information. P H R I N D 123 Honeycomb St. Davis, CA 95616 530-PHR-INDD www.phrind.com J E N N I F E R W U founder
  • 12. 22 23 E N V E LO P E ENVELOPE SIZE Envelope size is standard US size 9.5 x 4.125. The envelope material will be LUX-4860-07 (SKU) in Nude with an 80 lb paper weight. Inside of envelope will contain the logo on LUX lining. ENVELOPE TYPE The envelope dares to be more on the artistic, adventurous side, complete with the logo halved on the envelopes flap as well as a color block form for the inside. P H R I N Dsdf 123 Honeycomb St. Davis,CA 95616 530-PHR-INDD
  • 13. 24 25 M A R K E T I N G The marketing campaign will consist of marketing the necklace to hospitals and pharmacies with informative posters, creating a magazine ad for health and wellness/ medical magazines, and creating a website for a larger advertising market. Further steps would be to create promotional items such as shirts, water canteens, and tote bags for medical conventions/expos just to get the name out there.
  • 14. 26 27 M A G A Z I N E Magazine ads will be placed inside medical and health magazines to draw in a specific demographic.
  • 15. 28 29 P O S T E R Posters will be hung around medical buildings, in shopping malls, and on bulletin boards to raise awareness. a wearable, epinephrine necklace for those allergic to bee stings. P H R I N D check us out: PHRIND.com
  • 16. 30 31 W E B S I T E / A P P A website acts as the official store front to PHRIND, making it easily accessible for clients and easily reachable across a broad market. An app makes it easy for wearers to refill their prescription, find a location/ pharmacy for easy pickup, contact info and messaging for good client communication, and a place to shop for different PHRIND accessories.
  • 17. 32 33 P R O M OT I O N A L I T E M S Promotional items will be given out at conventions, medical expos, and even college campuses to spread the brand name and logo.