Customer engagement and consumer insight expert with more than 15 years of experience reaching new customers, executing national marketing campaigns, and translating the voice of the customer. Acts as the touch-point between field sales, corporate marketing departments and product development teams to expand branding activities, gain customer insight, and accelerate the sales cycle. Leverages ROI analysis, market research, focus groups, and marketing analytics to understand purchasing habits and (1) deliver a product that influences consumers to purchase, and (2) create compellingly branded marketing collateral / marketing materials.